Affiliate Marketing News July 2018

Click Here For June 2018 Affiliate Marketing News Archive

July 10, 2018:

Make Your Own Marketing Videos entrepreneur.com

“In a world of interesting video content, it can be difficult to motivate yourself to step away and take action. For Entrepreneur Network partner Greg Rollett, the allure of great content is no excuse not to make your own. Going out in the world and doing something is how you work towards your goals. To generate momentum, to generate opportunity, you have to step away from interesting videos and take action on your own…”

ROI Of Social Media entrepreneur.com

“No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact…

Entrepreneurial Success From A Market Leader entrepreneur.com

“Once a corporate lawyer, Michael Dermer traded in his high-paying position for the life of an ambitious entrepreneur looking to start his own company. After going through the challenges and triumphs that entrepreneurs face and ultimately selling his businesses, Dermer, founder and CEO of The Lonely Entrepreneur, has made it his mission to change the perspective of struggling entrepreneurs and provide them an easy to use online learning platform...”

How Algorithms Are Changing Marketing adweek.com

“Pablo Picasso, when discussing calculating machines said, “But they are useless. They can only give you answers.” He was not wrong. Without humans asking the questions, algorithms would stand idly by. The advertising industry has no shortage of algorithms—they’re running constantly—but without the input of marketers who know the kinds of data they need to drive growth for their businesses, in many cases the algorithms might as well be idle...”

Killer Stats In Marketing This Week marketingweek.com

“According to the research by GroupM and Newsworks, a premium exposure is 58% more likely to be 100% in view for at least five seconds. In quality digital environments – defined as a website where consumers have a deeper relationship or affinity with the brand – are 98% more likely to be placed above the fold, and 273% more likely to prompt a hover from a user...”

How To Cash In Using Quora Ads marketingland.com

“The beauty of Quora Ads is that you can see how many of your current site visitors also frequent Quora without ever having to give up your credit card information. Immediately add the Quora pixel to your site to get an estimated size of unique users. If you see a good percentage of your visitors also visit Quora, start here...”

29 Marketing Innovators adweek.com

“From this year’s Winter Olympics in Pyeongchang, South Korea, to the World Cup in Russia and beyond, these 30 leading sports innovators are upping their game, employing new marketing data tools and strategies to enhance the fan experience. For Adweek’s third annual list of the Most Powerful Women in Sports, we welcomed top executives…”

Cannabis Marketing Steps Upadweek.com

“Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis.Gone are the days of selling buds and brownies in tiny zipper bags: Cannabis packaging is more sophisticated than ever before. Brands that do it right are creating marketing history while simultaneously changing public opinion with their perfectly packaged creations…”