Affiliate Marketing News January 2018

Click Here For December 2017 Affiliate Marketing News Archive

January 31, 2018:

$400K A Year While Traveling The World forbes.com

“It’s been almost two years since I left my corporate life in New York City to work remotely and travel the world. When I first left my apartment, job, and other comforts, I was terrified: I had no idea whether it was possible to building a business on the road, let alone make a decent living from it. Since then, I’ve met many fascinating entrepreneurs along my travels who have shown me that it is indeed possible to create a successful business, run it completely remotely, and make a killing….

How To Build A Billion Dollar Brand entrepreneur.com

“Being an entrepreneur is one of the most difficult tasks you can take on. In fact, some people find it soul crushing if not done right. When done properly though, it can be the greatest thing you can do in your life…”

January 30, 2018:

Awesome New Social Mobile Apps entrepreneur.com

“While the idea of social entrepreneurship isn’t new, it has taken a more concrete definition only recently. Twenty years ago, The Rise of the Social Entrepreneur by Charles Leadbeater was published, commenting on how a ragtag group of misfits and dreamers were mobilizing business resources and tactics for helping deprived communities or even lost causes…

How An Army Vet Mastered Instagram entrepreneur.com

“A slideshow…”

January 29, 2018:

What Would Interest An Entrepreneur At The Super Bowl? entrepreneur.com

“A slideshow…

Five People Who Became Millionaires Before Turning 40 businessinsider.com

“Some savvy Millennials are raking in the big bucks to the tune of $1 million or more (and no, it’s not because they purchased Bitcoin in 2010).
With their determination and out-of-the-box thinking, as well as harnessing the power of minimalism and making smart, dedicated moves in the market, these five young adults have earned more than many do in a lifetime…”

January 28, 2018:

Awesome Productivity Tips By A Shark Tank Guy entrepreneur.com

““Why are some people more successful than others and are more productive than others if we have the same exact 24 hours [in a day]?”
Daymond John, founder of FUBU and a judge on Shark Tank, says that is the driving question behind his upcoming book, Rise and Grind: Outperform, Outwork and Outhustle Your Way to a More Successful and Rewarding Life…

Online Titans Offer Some Success Advice entrepreneur.com

“Each year, leading thinkers head to Davos, Switzerland, to have a discussion across industries and interest areas about the needs and realities of today’s global world at the World Economic Forum. Representatives from leading technology companies, from Google to IBM to Alibaba, have voiced their ideas onstage so far, as have university professors, authors, actors and activists…”

January 27, 2018:

Why Is Burger King Suddenly Jumping Into The Net Neutrality Debate? recode.net

“The debate over net neutrality has a little bit of everything: Activists, protests, well-heeled corporate lobbyists, name-calling, Russian trolls, Twitter memes, Twitter abuse, multiple late-night television rants and even a scary death threat or two. And now it’s become a branding exercise…

Digital Marketing Company Suing Competitor law.com

“A Texas-based internet marketing company has filed a federal lawsuit seeking $3.5 million from a Connecticut competitor that it claimed engaged in fraudulent advertising.
In its lawsuit filed Wednesday in U.S. District Court in Hartford, Adscend Media claims it has lost millions in ad revenue resulting from a targeted attack by Norwalk-based DoGood Media. Adscend claims the attacks left several of its websites blacklisted, a move that has significantly cut its revenue…”

January 26, 2018:

What’s Coming In eCommerce This Year customerthink.com

“In the past few years, e-commerce has been developing at a staggering rate with revenues totaling $2.3 trillion in 2017. Statistics predict this number has yet to rise, as e-commerce continues to incorporate all the shopping and technological shifts that the world is going through. As these trends tend to evolve at a mind-boggling pace, business owners need to be vigilant and receptive to all these changes in order to maintain a competitive edge on the market, while at the same time keeping their customers engaged all throughout. To this end, we have compiled a list of these most likely e-commerce trends in 2018…

Affiliate Marketing Resolutions For The New Year business2community.com

“Let’s dispense with the resolutions we already know we probably won’t keep. We’re not going to work out more, we’re not going to eat any healthier, we’re not going to sleep earlier, or deactivate that online profile for good this time. Unless, of course, you’re the 20% that actually can keep your resolutions through February! (And if you’re reading this, you definitely have that gumption. We believe in you!…

January 25, 2018:

Questions To Ask Before Your Next Marketing Campaign forbes.com

“Back in the day, when marketing engaged directly with technology, it was often called “shadow IT.” Today we refer to it as “martech.” While the terms have changed, the need for marketing and technology to stay aligned on behalf of our customers and business remain. Technology cast a long shadow in the early 2000s, limiting marketing’s ability to create digital experiences. Without modern content management systems (CMS), there was little more marketing could create beyond campaign landing pages and microsites hosted by agencies…

How To Scale Your Business entrepreneur.com

“Video…”

January 24, 2018:

Do A Quick Email Audit marketingland.com

“How’s 2018 going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the perfect time to think about what you want to do over the next 12 months. I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your marketing year — not just campaigns, but what you’re going to do to move your program forward…

How To Slingshot Past A Slump entrepreneur.com

“When I was young, my grandfather always asked me, “Do you know what follows a losing streak?” He’d put a smirk on his face and tell me, “A winning streak.” I see people get into a rut or a slump and find it tough to get out…”

January 23, 2018:

How Top Marketers Crush It Online thenextweb.com

“You’ve probably heard get-rich-quick stories about how to reap big rewards from affiliate marketing. But like most stories, there’s a healthy amount of exaggeration just below that glittery surface. Sure, you can make a nice living as an acolyte for the right products and services around the web. However, it doesn’t come easy…and it certainly doesn’t come without knowing what drives a successful campaign…

The Best Marketing Conferences In 2018 business.com

“With the year off to a fresh start and hopefully budgets locked in with a line item for conferences and events, it’s time to start planning which conventions you want to attend in 2018.
Conferences are incredibly valuable for skill expansion and networking, and even though they require time off of work, they are well worth the investment. Most marketers only have the budget for one or two conferences every year, so it’s vital that the conference(s) you choose to attend offers the most value for the investment…”

January 22, 2018:

Are You Using The #1 Marketing Tool? forbes.com

“Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts…

How Advertising And Marketing Will Change This Year entrepreneur.com

“Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too — but nothing very thought-provoking…”

January 21, 2018:

Do You Understand These Marketing Metrics? forbes.com

“Your marketing efforts are essentially only as good as your ability to measure them. The last thing you want to do is spend a ton of resources developing a content strategy, creating content, and promoting it to your audience without knowing how it’s performing. And part of assessing that performance is making sure you’re looking at the right metrics…

Is This The Future Direction Of Digital Marketing? forbes.com

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software. Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to building more complete profiles of their consumers…”

January 20, 2018:

How To Improve Your Marketing Step By Step inman.com

“The beginning of the year is a stark stopping point, one which propels us to think. As the old year transitions into the new, we are reminded to take an honest look at what we’ve done, what we didn’t have time to do and what the results were…

How To Be Much More Effective In 2018 entrepreneur.com

“A new year brings new goals. But, you can’t achieve new goals by doing the same things you’ve always done. That’s why, in this video, Entrepreneur Network partner Brian Tracy gives you seven tips you can use to be more effective in 2018…”

January 19, 2018:

Takeaways From The Spiral Notebook Productivity Hack entrepreneur.com

“I am an organized person. I’ve been known to get emotional when I see a well-organized calendar or a good-looking to-do list. However, sometimes I need to up my game. Typically, I keep my days running smoothly with Google calendar and Post-Its, but around Thanksgiving last year, I found my current system insufficient. With the sudden addition of new time-sensitive projects and the added responsibilities the holidays bring, I felt overwhelmed…

Is It Better To Just Set One Simple Goal? entrepreneur.com

“Every year, right about this time of year, I set out to set a new goal for the new year. I start prepping myself now because it takes a bit for me to mentally prepare so that I can hit the ground running after January 1st. I like to set a big new goal for the new year, and I try to make it so big that I have to plan ahead. That’s how big it is!.”

January 18, 2018:

Why eSports Gaming Is Skyrocketing entrepreneur.com

“Let’s begin with a number: $1.5 billion. That’s how much revenue is expected to be generated by the fast-growing eSports industry by 2020. Revenues this year are expected to reach $696 million, which would be up more than 40 percent from last year…

Killer Content Creation Formula entrepreneur.com

“When I was growing up in the 1980s and ’90s, information was a valued possession. It was rare and hard to get. You had to go to the library if you wanted to find information in any vast quantities. In the late ’90s, I got my first computer with a modem, and within a few chirps, beeps and other strange noises, I was blazing across the internet at 14.4k speed…”

January 17, 2018:

Mars CMO On The State Of Marketing Today cnbc.com

“Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief marketing and customer officer at candy and petcare business Mars..

Ten Tips To Better Sleep And More Productivity entrepreneur.com

“Not getting enough quality sleep is the easiest way to kill productivity. Yet, from needing that cup of coffee (or more) to feel human in the morning to the after-lunch slump, being tired has become a cultural norm. As a health and behavior expert and having spent years working in clinical sleep, making time for a full night of sleep and setting the stage for quality sleep is the secret to accomplishing more during the day. This may seem impossible, especially for those who struggle to fall asleep or stay asleep, but there are plenty of things that can help and leave you with more time throughout the day…”

January 16, 2018:

Bad News For eBay Affiliates? ecommercebytes.com

“eBay is making a change in how it attributes transactions to members of its affiliate program that could impact their earnings. The change is a precursor to a new tracking system eBay will launch later this year, which it said would create a “more powerful earning engine” for members…

Coming Trends In AI This Year entrepreneur.com

“Artificial intelligence (AI) is the new technological frontier over which companies and countries are vying for control. According to a recent report from McKinsey, Alphabet invested roughly $30 billion in developing AI technologies. Baidu, which is the Chinese equivalent of Alphabet, invested $20 billion in AI last year…”

January 15, 2018:

How Valuable Are Case Studies? forbes.com

“In the content marketing realm, there are dozens of types of content you could use to build your reputation, grow an audience, and make more money. Blog posts are the most common, and visual formats like infographics and videos yield a high ROI, but if you want to see the best results, it pays to invest in more in-depth material…

Rakuten Wins Again martechseries.com

” Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced that its affiliate network has been named the world’s top affiliate network for providing superior strategy and technology to brands and publishers. This is the seventh consecutive year it has received the honor based on a survey of more than 25,000 online advertisers, publishers and agencies in the affiliate industry, conducted by mThink, publishers of Revenue+Performance magazine…”

January 14, 2018:

Good Marketing Conferences In 2018 forbes.com

“If you’re looking to build meaningful industry connections, learn about the latest marketing trends straight from the experts, and re-energize yourself and your team with new ideas, then a good conference can be your best friend…

Are You Using Influencer Marketing For Your Brand? entrepreneur.com

“Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it…”

January 13, 2018:

How The Great Marketing Technologists Do It cmswire.com

“With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a requisite for big brands. In a Forbes article, Samantha Paxson, CMXO at CO-OP Financial services, labeled the role as “increasingly critical”…

What Aristotle Could Teach You About Marketing entrepreneur.com

“Thousands of years ago, a guy named Aristotle had lots of ideas about everything from religion and ethics to medicine and science. He also happened to be a very persuasive speaker — so persuasive that his teachings still shape the way we think about the world today…”

January 12, 2018:

How To Use Voice Search In Your Marketing forbes.com

“We’re entering an era where search will be dominated by voice. Digital assistants like Siri and Cortana have grown much more popular as their capacity for recognizing human speech has improved significantly, and their presence has expanded…

Marketing Mistakes To Avoid This Year entrepreneur.com

“The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders…”

January 11, 2018:

Marketing Lessons From Oprah, Bezos And Trump forbes.com

“Oprah Winfrey, Jeff Bezos, and Donald Trump have all thrived on their ability to get things done. They have each established enormous brands and images that have fueled their personal and/or company success over the past many years…

6 Killer Content Marketing Tools For 2018 entrepreneur.com

“Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What didn’t? What must be changed to increase traffic, leads, revenue and, of course, value?..”

January 10, 2018:

Influencer Marketing Trends For 2018 marketingprofs.com

“In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix.
Interest in the topic increased 90-fold from 2013…

Twelve Ways To Automate Your Marketing entrepreneur.com

“It’s now possible to convert your business metrics into data points and then turn those data points over to an artificial intelligence engine that optimizes many things like price and digital marketing spend. Getting familiar with artificial intelligence and machine learning is crucial…”

January 9, 2018:

Your Digital Marketing Blueprint For 2018 forbes.com

“As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish my company as an authoritative resource in the home-care industry. Next year, I want to push our marketing efforts even further…

How To Work With High Profile Clients entrepreneur.com

“I have the privilege of working with high-profile clients on a regular basis. Their expectations tend to be very different from other groups and understanding their needs will help you succeed…”

January 8, 2018:

Mobile Marketing Trends For 2018 entrepreneur.com

“According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first — and many times only — device…

Trust Marketing On All Cylinders forbes.com

“In today’s era of misconduct, information overload, fake news and economic turmoil, there’s never been a more pivotal time for marketers to convey credibility and authenticity. Trust is in crisis with the largest-ever drop in confidence across government, business and media, according to Edelman’s 2017 Trust Barometer…”

January 7, 2018:

The Best Social Media Marketing Strategies forbes.com

“The evolution of social media from an entertainment tool to a powerful marketing weapon has rapidly transformed the relationship between industries and their unique consumers over the last few years. And in this past year alone, Instagram grew from 200,000 active monthly advertisers in 2016 to 1 million in 2017…

Using The 80/20 Rule In The New Year entrepreneur.com

“The 80/20 Rule, aka the Pareto Principle, says:
80 percent of what you get comes from 20 percent of that you do: small effort, big reward.
20 percent of what you get comes from the other 80 percent that you do: Big effort, small reward..”

January 6, 2018:

She’s Raking In $4Mil With Content Marketing forbes.com

“Julia McCoy dropped out of college at 19. By 21, she started her own content creation agency. Now, five years later at 26 years old, McCoy’s agency, Express Writers, just broke $4 million in sales. All of McCoy’s new client acquisition is done through content marketing. That’s right: every paying client behind that $4 million in sales has come in through her content…

Sears Has An eCommerce Platform? thestreet.com

“Taking its frantic fight against bankruptcy into 2018, Sears Holdings Corp. (SHLD – Get Report) will cut costs beyond store closures to focus on a digital initiative as well as its home repair program, it announced Wednesday, Jan. 10…”

January 5, 2018:

Micro-Moment Marketing ecommercetimes.com

“Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy…

How To Increase Your eCommerce Store Sales This Year business2community.com

“Customers generally come to your e-commerce store because they are thinking of buying from you. Yet we all know that only a small percentage of your site’s visits will result in a sale.
Optimizing your online conversion rates is vital if you want to drive profits in the new year. Let’s look at some ideas that can help you turn browsers into buyers…”

January 4, 2018:

Who You Say No To Defines You entrepreneur.com

“I used to be a person who always said yes. People took advantage of that. Now that I’ve realized the strain it puts on me, I take a different approach.
Before I decide to say no, I try to ask, “how?”..

How To Use This Year’s Events To Boost Your Marketing forbes.com

“Are you using events as a part of your marketing plan? Did you know that events, be it live or in person, are an effective way to bring a cash influx into your business and earn a year’s worth of revenue in one day? I recommend that all entrepreneurs, especially women and service-based business owners, use events as a part of their ongoing marketing plan. It allows you to systemize your lead generation and structure your sales cycles…”

January 3, 2018:

The New Years Eve eCommerce Traffic Spike techcrunch.com

“The record-breaking e-commerce activity seen over Black Friday and the 2017 holiday shopping season led to a busier New Year’s online, as well. According to new data from Verizon’s* Holiday Retail Index, which tracks daily traffic to the top 25 online retailers in the U.S., both New Year’s Eve and New Year’s Day saw sizable percentage increases in online visits, over last year…

Affiliate Marketing New Years Resolutions business2community.com

“Let’s dispense with the resolutions we already know we probably won’t keep. We’re not going to work out more, we’re not going to eat any healthier, we’re not going to sleep earlier, or deactivate that online profile for good this time. Unless, of course, you’re the 20% that actually can keep your resolutions through February! (And if you’re reading this, you definitely have that gumption. We believe in you!)..”

January 2, 2018:

How To Focus And Meet Your Goals In 2018 entrepreneur.com

“Accomplishing a goal can be hard work. But even if a project is something you are passionate about and want to complete, distractions such as social media, doubts and other tasks can make it nearly impossible to concentrate on it. Don’t fret. We’re here to help. Check out these eight steps to help you prioritize and clear your mind…

How To Develop A Spartan’s Mindset entrepreneur.com

“Humans instinctively know how to fight. If someone comes up to you and tries to punch you in the face, you’ll reflexively try to block or dodge the attack. People forget this. Society has dulled this instinct by coddling people and constantly lowering expectations…”

January 1, 2018:

Tips For Stronger Visual Marketing entrepreneur.com

“Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it for a second. With millions of blog posts being published per day, do you think a small brand stands a chance to steal the online audience’s attention from industry leaders? Probably not — if they keep spewing out generic, bland, text-based content…

Social Media Marketing 101 For The New Year edgylabs.com

“These tips will set you on the right path to success in your social media marketing efforts. The number one piece of marketing advice you will receive today is to use social media.
What they don’t tell you is that simply setting up your social media accounts and posting about your brand or website won’t bring you thousands of visitors. You need to do more.
Whether you’re just starting out or you’ve been running your social media profiles for some time, the tips in this article will help guide you on how to start or what to do next.
..”

eCommerce Vs Bricks And Mortar entrepreneur.com

“While many people believe brick-and-mortar shops are doomed in today’s tech-driven world, there are still a number of people who prefer this hands-on method over shopping online. In fact, offline sales are 10 times bigger than online sales in the U.S. But online shopping is growing at a significant rate. Researchers predicted a 15 percent growth in U.S. sales and total value for online shopping between 2016 and 2017, while offline only saw a 4.5 percent increase…

Essential Email Marketing Rules heraldpalladium.com

“According to the Direct Marketing Association, the typical ROI (return on investment) for email marketing is about 4,300 percent. With that kind of effectiveness, it’s definitely a marketing activity worth considering for your small business. But before you blast out your first message, you need to know the rules. There are laws to protect people from unwanted email solicitation – you need to abide by the CAN-SPAM Act, the Federal Trade Commission’s rules and regulations for commercial marketing, available at www.ftc.gov...”

Marketing To Do List This Year cnbc.com

“It’s been a roller coaster year for all types of business, and marketers have the job of understanding what consumers want among the noise of the fun fair. Here’s what experts suggest marketing teams focus on in 2018…

Another Marketing Win For Elon Musk theguardian.com

“The inventor and entrepreneur Elon Musk has proved that he can do more than just build futuristic cars and launch space programmes, having sold out an entire line of 50,000 hats in just over a month...”

The Most Inspiring Moments Of 2017 entrepreneur.com

“Sometimes we get so caught up in the bad things, we forget about the good. The Patriots comeback in Super Bowl 51 was a legendary moment of resilience, reminding the world to never back down. Serena Williams surprising tennis players and challenging them to a match and Bruce Springsteen pulling a fan on stage show us that dreams do come true. And it’s moments like these that inspire us and reignite our faith in humanity….

The Approaching AI Marketing Wave forbes.com

“Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI...”

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