Affiliate Marketing News January 2017

Click Here For December 2016 Affiliate Marketing News Archive

January 31, 2017:

How To Secure Your WordPress Site In 2017

“New Year, New President, new web host (if you just joined us), now is a great time to do a security audit of your WordPress website!

Unfortunately most people put this off until its to late costing them unwanted downtime and extra expenses trying to get it cleaned.

In the last two weeks I’ve personally been cursed out for this three separate occasions!  People really freak out when their website is suspended!..”

Why You Should Give Away Your Content –

“In this Dynamic Communication interview, author Jill Schiefelbein chats with Jay Baer, president of Convince and Convert and New York Times bestselling author, who gives a tip that can help you GROW your business. Perfect for entrepreneurs, small businesses, sales teams, marketing teams, content creators and more...”

January 30, 2017:

Retention Marketing Strategy

“It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s because by now everyone is aware that it costs considerably more to acquire a new customer than to keep an existing one.

It should come as no surprise, then, that retention marketing is moving up the priority ladder in the B2B world, making it critical that marketing departments command a more prominent role in the overall customer experience strategy…”

How To Make A Super Productive Workspace –

“Start your New Year off right by setting up a workspace that will keep you motivated all day long. Check out these simple tips to boost productivity, health and happiness in your environment...”

January 29, 2017:

What’s Ahead For Visual Marketing?

“It’s time to think about which marketing tactics are likely to stick around in 2017, and which will fall by the wayside. Content marketing in particular is seeing interesting new growth as it continues to become more and more visual in nature. Because of that evolution, marketing experts must look at visual marketing as its own burgeoning area...”

What Are Mad Scientist Goals? –

“When it comes to goals, often people don’t know what ones they should try to achieve. That’s OK. It’s normal.

We delve into this issue in The Goal Standard Challenge’s Honeymoon Stage, a time when people are  feeling excited, but also uncertain...”

January 28, 2017:

Growth Hacking Made Easy

“Lots of Englishmen move from dreary ol’ England to warmer climates. However, none but one of these expats has ever become the most notorious and celebrated pirate in all history.

Meet Edward Teach. He’s just relocated to Jamaica with his family and begun working as a shiphand in the nearby port. He’s really loving it. The warm breeze on his face is pleasant and his sea legs are sturdy…”

Button Secures $20 Million Investment –

“Button, a three-year-old app-focused affiliate network, yesterday announced a $20 million funding round led by Norwest Venture Partners.

The New York-based startup allows publishers to tie in their apps with commerce apps via deep linking, so users don’t have to leave the app in order to make a purchase. Current affiliates include Foursquare and Condé Nast Traveler, whose integrations with Uber and land them an affiliate fee for any sales driven as a result...”

January 27, 2017:

Has Influencer Marketing Run It’s Course?

“A report called “Influence 2.0” by Altimeter and Traackr landed with a thud in my inbox.  This +30-page report does not particularly help crystallise the how but perhaps it does the what and the why, per its author, Brian Solis, “[The report] offers a [call for a] new mindset and approach to customer experience where influence become the driving force for change...”

Online Marketing Trends Poised To Disrupt Your Business –

“On one hand, there are unprecedented opportunities for reaching potential customers with precisely segmented messages, quantifying the impact of marketing campaigns, and understanding customers through a vast stream of data. On the other hand, every business is in the same game, consumers are savvier and wearier of marketing tactics, and tools such as automation and analytics challenge businesses to keep up with the competition as much as they offer a competitive advantage...”

January 26, 2017:

How To Zero Out Your Email Inbox

“The physical inbox is sort of an archaic notion these days, but if ever worked in an office, you’ve probably seen somebody who had one that was piled high. An inbox filled with all sorts of folders, memos, clippings, and other garbage that they were never going to clean out...”

Simplify your Goals –

“Every year, right about this time of year, I set out to set a new goal for the new year. I start prepping myself now because it takes a bit for me to mentally prepare so that I can hit the ground running after January 1st...”

January 25, 2017:

Underdog Marketing Tips

“Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses.

Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing field and gives the smaller guys an opportunity to shine in a way the big enterprises simply cannot…”

How To Map Out Your Goals –

“Many people suffer from being rational dreamers. They want to achieve a big dream but hold themselves back by being risk averse. They don’t want to disrupt the status quo and play things safe…

January 24, 2017:

IM And The Future Of Online Branding

“There is no doubt that internet marketing has changed the way brands connect with customers. Even local businesses in Uganda can now reach international customers and sell products and services globally. There have been a number of shifts in the way brands are engaging marketing too...”

Simple SEO Formula –

“Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of different factors that determine your ranking, and Google’s algorithms are shifting on almost a daily basis...”

January 23, 2017:

Impact Radius Rolls Out New Affiliate Tool

“Impact Radius, a provider of digital marketing and performance marketing solutions, officially announced ahead of the weekend the launch of Media Partner Discovery, an innovative technology that “gives agencies and affiliate marketers the capability of identifying strategic media partners from a database of 800,000 affiliate websites from across the globe...”

New Program Offers $800 CPA –

“Forex brokerage FXGiants, part of global group IronFX, said on Tuesday it has launched FXGiants Affiliates, its first referral program for affiliates, under which it pays cost per acquisition (CPA) commissions of up to $800 for each qualified trader affiliates refer. Under the requirements, attracted clients must create 6 lots and deposits...”

January 22, 2017:

Influencer Trends For 2017

“Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017.

I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now, that is a huge coup for the industry, and as a digital marketer, one that is a milestone for me…”

Get Famous For Free With Social Media Marketing –

“In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it “Publish or Perish,” and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company — quickly...”

January 21, 2017:

Crank Up Your Marketing Machine

“Mayur Gupta, Spotify global growth innovation and marketing, used the analogy of a Formula 1 race at the Ad Age IQ Marketing & Technology conference this week in his discussion of what marketers are missing in marketing technology. Marketers have a lot of tools and parts, but they don’t work together. His insight: “The industry is struggling because we don’t have a car yet, let alone know how to drive it. The pace of innovation is so fast, companies can’t keep up.”.”

Mobile Marketing Tips For 2017

“Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smartwatches to consume information...”

January 20, 2017:

2017 B2B Marketing Trends

“In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year…”

Marketing Tech Predictions For The New Year

“As the old proverb goes, it’s difficult to make predictions, especially about the future.

Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months…”

January 19, 2017:

What’s Ahead in Visual Advertising

“Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?..”

Advice From Google Co-Founder

“When Sergey Brin co-founded Google as a Stanford Ph.D. student, he never imagined that the company would become so wide-ranging and successful...”

January 18, 2017:

How To Become A Better Activist With Marketing

“Many brands use their power to not only highlight their products or services but also to promote causes or political positions they feel are worth drawing attention to. Retailers often ask consumers to donate to philanthropic efforts, for instance, and some companies shut down on Election Day to allow their employees to vote, and encourage other businesses to do the same...”

This Green Beret Will Help You Get Through Tough Times

“Whether you lost your business, just got dumped or your car broke down, sometimes it feels like the world is completely crashing down around you...”

January 17, 2017:

Snapchat Still Growing… Fast

“From a statistics standpoint, Snapchat is looking pretty good. As of June, the app had 150 million users and 50 million daily active users in Europe, with the average user spending 25 minutes in the app every day...”

The 5 Stages To Your First Million

“We all want our startup businesses to hit that coveted $1 million per year in revenue. The unfortunate truth is that only 4 percent of us actually make that goal....”

January 16, 2017:

How AI Can Power Your Marketing

“If you’re a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data...”

Mobile Marketing Class At Indiana University

Small businesses owners can learn about mobile marketing on a budget at an upcoming afternoon-long workshop at Indiana University Northwest in Gary...”

January 15, 2017:

Are You Ready For The Affiliate Playoffs?

“Affiliate Playoffs, which officially launched January 15th, 2017, is a year-long competition among the top affiliates in online marketing. This annual competition allows qualified publishers to compete on a global scale for a chance at a week-long, all-inclusive affiliate event in paradise...”

3 Strong Inbound Marketing Strategies

“Where are my leads?!” Has your boss ever said that to you? If so you’re not alone. According to the 2015 B2B Lead Generation Report, 59% of marketers stated that “generating high-quality leads” is their top issue…”

January 14, 2017:

Five Online Marketing Trends To Check Out In 2017

“As the modern consumer journey becomes increasingly complex, the different opportunities available to engage with consumers are growing exponentially. Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before, but which tactics should be the priority for marketers over the coming year?..”

Social Media Marketing Guide Part 1

“Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there were only three television networks, one phone company and one type of coffee (it was called “coffee”)…”

January 13, 2017:

Money-Making Online Marketing Trends

“Online marketing constantly evolves, providing you with new ways to attract your target audience and convert them into sales and revenue.

While there are search engine optimization and email marketing will continue to produce results, new trends can’t be ignored. Here are four that you need to pay attention to this coming year — this is where you are going to find a large percentage of consumer attention…”

What To Know About Affiliate Marketing

“When it comes to marketing your business, it’s nice to have friends. And, by friends, we mean “affiliates.” Affiliate marketing is a great way to spread the word about your company, while also doing a favor for someone else. Affiliate marketing is highly recommended if you want your business to grow. That being said, there are some things you need to know about this type of marketing before you commit to it 100%…”

January 12, 2017:

What’s Coming With Facebook Marketplace?

“Circumstances dictate actions, right? Well, that’s especially true in the ecommerce field. By most standards, ecommerce is a young industry. but as the option goes deeper into its 40s in 2017, the slightest hint of an unfamiliar hue turns the dye a completely different color…”

How To Grow Your Digital Brand This Year

“With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come…”

January 11, 2017:

SEO Mistakes To Avoid This Year

“Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective…”

Is This Year All About Video Marketing?

“According to the Pew Internet Project, 78% of adult Internet users watch video online – on YouTube, their smartphones and on social media networks.  That’s almost everyone…”

January 10, 2017:

SEO Trends To Follow In 2017

“As the online world is already in motion for 2017, it is the perfect time for a retrospection on what changed last year and what is probably going to change now. Since optimization is a multilayered organic process, you would find several individual perspectives on 2017. Trend forecasting in SEO is a complex task. It is mainly because of the apparent ambiguity maintained by search engines and partly due to the unpredictable character of internet…”

Awesome Online Marketing Strategies For Law Firms –

“Certainly by now we can all agree that the Internet has transformed the legal industry, from how you market your law firm to how legal services are delivered. Still, for many lawyers, the Internet is a confusing place with so many options that can either make you or break you...”

January 9, 2017:

Industry Leaders Meet To Discuss The Future Of Marketing

“The head of Google’s commercial operations in the Western Hemisphere this week spoke with the soon-to-be largest ad spender in the United States and one of Hollywood’s biggest movie studios, to showcase how large traditional media companies are transitioning to digital marketing. On stage at CES 2017, a trio of executives from the companies also discussed the challenge of managing disparate marketing metrics and fears related to machine learning…”

What Is Agile Marketing? –

“For a few years now, I have been hearing the term “agile marketing” in my marketing circles but was not quite clear what it is or how to apply it. So, in setting my 2017 career resolutions, I set off to learn more...”

January 8, 2017:

How To Handle Being A Stressed-Out Entrepreneur

“As with most things we hold dear and have a passion for, it is quite easy to get swept up in our entrepreneurship to the point that it takes over, demanding every moment of our emotional, mental, and sometimes even physical existence.  We wake up early each morning and go to bed late each night, all in the pursuit of escaping the 9-5 grind.  Ironically, it’s a life that usually sentences us to much longer hours than just 8 per day, but we happily oblige, all the same…”

Getting Your First 100 Customers –

“It’s likely you’ve heard this before, but with any business, getting your first 100 customers with any startup is a big challenge.

Not only do you have to prove that your business is sustainable, you have to be very consistent with your marketing to draw people in and turn them from visitors to paying customers…”

January 7, 2017:

How To Become An Amazon Affiliate Step By Step

“Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate…”

What To Consider Before Partnering With Someone –

“Great businesses are founded on great partnerships. But great businesses can also be destroyed by bad partnerships.

These entrepreneurs—and members of The Oracles—share their hard-won wisdom about what to watch out for before joining forces with a business partner…”

January 6, 2017:

More Marketing Trends For The New Year

“One reason I enjoy working in the marketing and branding field is that the work is never the same. The way entrepreneurs market their products and reach their customers continuously changes – good for those who stay up to date with the latest marketing trends but bad for those who refuse to evolve. So what’s in store for 2017? Here are six marketing trends you should pay attention to…”

Are Your Stories Interesting Enough? –

“Anyone who’s been writing for any length of time knows the feeling — that goose bump-filled rush of epiphany as you realize the idea you just had is just out of this world. “No way has anyone else thought of this!” you say to yourself. You rush to the computer to find out more, only to discover the topic has already been discussed at length, in a depressingly different number of ways...”

January 5, 2017:

Content Marketing Hacks To Build Your Site Out

“Writing a blog can be a rewarding way to reach out to your audience, and share your thoughts and knowledge on issues that are relevant to them. When used correctly, your blog posts can increase traffic to your website, and ultimately result in customer conversions…”

Should You Reward Your Site Visitors With Incentives? –

“Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little setup and advice...”

January 4, 2017:

Affiliate Marketing Trends For The New Year

“The market for Affiliate Marketing is booming. It has become mainstream in the last couple of years as more and more retailers are using the channel for customer acquisition. The continuous reliability on the channel is also a validation that marketers are increasingly focusing on profitability and are looking for performance driven platforms that give them increased ROI…”

Don’t Kill Your Credibility With These Six Phrases –

“Establishing credibility isn’t just about asserting your intelligence or expertise.

Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.

To help you avoid unintentionally damaging your credibility, we’ve compiled a list of six seemingly harmless phrases that can undermine your credibility and communicate to the client that you aren’t fully on their team. Are you guilty of using any of these?..”

January 3, 2017:

Lessons Learned In 20 Years Of Affiliate Marketing

“After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However I’d like to leave you with five best practices I’ve learned over the years…”

Don’t Forget About Offline Marketing –

“In today’s day and age, the Internet has completely taken over the business world. In order to cater to the customer experience, companies need to have a strong online presence. They need to be smart about creating engaging content, interacting on social media, and being available to answer the customer’s questions in real-time…”

January 2, 2017:

How To Rank Higher With A Simple Site Audit

“We all want to rank higher in the search results, but not all of us are willing to put in the time, work or effort to make things happens. This can both be a pro and a con… pro if you are willing to put the work in, and con if you aren’t…”

Marketing Your Business Online Affordably –

“Let’s face it — online marketing is hard. It involves weaving together a complex set of intricate and highly-technical knowledge across a wide array of skill sets. We’re not just talking about search engine optimization here. And every entrepreneur also knows just how important it is to market their business online to gain visibility and reach their target audience…”

January 1, 2017:

How To Improve Your Online Marketing This Year

“If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your online marketing game in 2017…”

Internet Marketing Tips From Law Firms –

“Internet has completely transformed the legal industry. Students can now attend law school entirely online, through educational institutes such as Abraham Lincoln University, a Los Angeles based option that’s been around since 1996, and firms, old and new must leverage digital marketing to attract new clients and business…”

How Small Businesses Are Winning At Online Marketing

“When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers.

There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI…”

 Ten Common Website Fails To Avoid –

“Whether you’re promoting your freelance business or helping your clients promote theirs, certain marketing skills are a must. According to a report by Spera, 63% of freelancers say marketing is the most important expense to grow their business.

So what do you need to know to succeed? Here are 12 in-demand marketing skills that can help you…”

Essential Freelance Marketing Skills –

“Whether you’re promoting your freelance business or helping your clients promote theirs, certain marketing skills are a must. According to a report by Spera, 63% of freelancers say marketing is the most important expense to grow their business.

So what do you need to know to succeed? Here are 12 in-demand marketing skills that can help you…”

Inbound Lead-Gen Ideas For 2017 –

“In HubSpot’s Eighth Annual Report on the Future of Inbound Marketing and Sales, 65 percent of companies cited lead generation as their top marketing challenge,  As many as 80 percent of marketers reported that their lead generation efforts were only slightly or somewhat effective…”

Marketing Land’s Top 10 Columns Of The Year

“What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the effect of mobile usage on marketing strategies, our generous and talented contributors looked at all the angles in 2016…”

Work When YOU Want To Work –

“Everybody has days when they don’t feel like working but still there are tasks that need to be completed and bosses expect the same productivity every day from their employees. Also, being productive and accomplishing things is very fulfilling and nobody wants to waste their time for nothing. Therefore, when you feel like you don’t want to do anything, implement the below suggestions which will help you get back to your work…”