Affiliate Marketing News February 2018

Click Here For January 2018 Affiliate Marketing News Archive

February 28, 2018:

How Machine-Learning Will Impact Marketing forbes.com

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), how best to optimize marketing campaigns, and improving the precision and profitability of pricing are just a few of the many areas machine learning is revolutionizing marketing…

Want More Success This Year? Get Some Sleep! entrepreneur.com

“To complicate matters, we’re scaling that business while keeping our consulting business flourishing. Needless to say, we’re burning the proverbial candle at both ends. These days, we start our mornings between 4 and 5 a.m. and work hard until we fall into bed at 10 p.m. or earlier. What we’ve noticed is that sleep has become more precious than ever, and essential to keeping our performance at its peak…

February 27, 2018:

Marketing Analytics And Tech To Watch For forbes.com

First, companies currently spend 5.8% of their marketing budgets on marketing analytics. This percentage has not changed much since it was first measured in 2012. Companies expect to spend 17.3% of marketing budgets on analytics in the next three years but so far, we have not observed these increases happening. Interestingly, B2B-product companies are the biggest spenders…

Is Your Brand More Important That Your Plan? entrepreneur.com

“Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buy your products, hire you to perform a service, loan money to you or invest capital in your new or existing venture. Any time you interact with people — online or off — your brand will matter…

February 26, 2018:

How Will Blockchain Impact Marketing forbes.com

“Bitcoin. Cryptocurrency. Ethereum. These related buzzwords have been in just about every business publication lately, and it seems that everyone wants to learn more about blockchain, the decentralized ledger technology behind it all…”

25 Killer Social Media Tools For Internet Marketers forbes.com

“With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several…

February 25, 2018:

How To Achieve The Seemingly Impossible entrepreneur.com

“I’ve learned that greatness can come from anywhere, everywhere or anyone. It all starts with a dream or a vision. Of course one of the secrets is never giving up, but the biggest one is that it needs to be yours. You need to know that your goals are your goals, not something pushed onto you by someone else…

The FCC Sets Date To Yank Net Neutrality npr.org

“The Federal Communications Commission is working toward officially taking current net neutrality rules off the books. The agency took the requisite formal step of publishing the rules on Thursday, opening the door for lawsuits from a number of state attorneys general and advocacy groups…

February 24, 2018:

The Hottest Startup Trends (Infographic) entrepreneur.com

“When it comes to business, the tides are always changing. And to be successful as an entrepreneur, it’s important to keep up to date with what’s trending in the startup world. To identify and understand what’s hot and what’s not right now, Kempler Industries analyzed data from 200 of the world’s top startups, as ranked by the website Startup Ranking…

Viable Side Hustles For Nigerians thenewsguru.com

“If you’re looking for ways to earn extra money, you have probably combed the internet to find ideas to try by now. The search will have presented you with a thousand different strategies to make money- and these may include businesses that are web-based and do not require many hours of your time.

Truth be told, there are so many money-making opportunities available today, which did not exist 10 years ago. Technology has also brought with it, countless avenues to make an income no matter your employment status…”

February 23, 2018:

What To Expect In Digital Marketing In The Next Year paymentweek.com

“It’s the nature of disruption that, sometimes, almost nobody sees it coming until it’s already here. The eventual effects of the demise of net neutrality, for instance, are likely to be huge, but anyone who tells you they know what exactly these will be is either a genius or a fool…

How Good Graphic Design Can Boost Your Marketing Profits markets.businessinsider.com

“To assist businesses with their marketing efforts, digital marketing agency, fishbat, explains why graphic design is a central component of marketing, and how use of graphic design affects marketing results. Proper use of graphic design can dramatically improve marketing results. Consider the following aspects of marketing—they are all impacted by graphic design…

February 22, 2018:

Powerful Internet Marketing Strategies You Can Implement Today business2community.com

“You’ve probably heard the phrase “internet marketing”. If you own a business, you probably know that you need some type of internet marketing. Heck, you may have even decided that this year was going to be the year you doubled down on it. But here’s a more important question: do you even know what internet marketing is?..”

How To Boost Your Marketing Results upstatebusinessjournal.com

“How does the marketing process usually work in your organization? Maybe it goes roughly like this: Leadership decides (or maybe agrees with marketing) that it’s time to share your idea or product with the world. The marketing team works on messaging and focus areas. Delivery channels are considered and budgeted. A manager or senior executive outlines general selling points. Marketing creates; leadership approves. Then, it’s out into the world with your ad campaign, rebrand, hashtag, billboard, video, blog, or what have you. Finally, marketing tracks feedback or other metrics…

February 21, 2018:

Why Content Creators Need YouTube Success entrepreneur.com

“A video…

How To Create A World-Class Customer Experience entrepreneur.com

“Smart entrepreneurs know that in order to grow a business you must keep an eye on both being productive and being innovative. How do you continue to be reliable and efficient with your existing customers while trying to push the boundaries on providing the best customer experiences? What are the technologies, philosophies, and systems you need to have in place to keep pace with your competitors and best serve your customers?..

February 20, 2018:

Content Marketing Masteryforbes.com

“For business owners, established content marketers and new-to-marketing marketers, it is always important to update, improve and beef up your content marketing plan. After all, content is one of the most effective tools in a marketer’s bag…

Cheap But Effective Marketing Ideas forbes.com

“To get customers, you must market your business. But if your business is running on a shoestring, you probably can’t spend on billboards, radio ads, and mass mailings. You need to find effective, low-cost marketing methods that provide ROI…

February 19, 2018:

Can Your Blog Make You Money?entrepreneur.com

“We’ve all heard of the many entrepreneurs who made it big thanks to a popular blog; they either used their blog as an extension of an existing business, or started blogging as a side project that ended up earning significant revenue…

Online Business Trends Coming goodmenproject.com

“If I could predict the future, I’d be very busy polishing my crystal ball, charting the courses of the planets, picking winning lottery numbers and buying stock in companies you’ve never heard of. Instead, I’m writing this article and wondering if it will rain later, so there you have it…

February 18, 2018:

Affiliate Marketing For eCommercepracticalecommerce.com

“Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell a merchant’s products. Put another way, affiliate marketing connects a business that has a product to sell with a marketer who can sell it. Affiliate marketing is performance based. Thus advertisers only pay when affiliates deliver a specified customer action. In the ecommerce context, this action is typically an online purchase, which makes affiliate marketing very cost effective….

Changes In Influencer Marketing performancein.com

“In the last two years, the number of affiliate partnerships with influencers has soared. Within CJ Affiliate’s network, advertiser annual revenue from relationships with influencers and content publishers has had 30% year-over-year growth and influencers’ earnings from affiliate relationships has grown 43% in the last year…

February 17, 2018:

3 Steps To Reinvent Your Marketing forbes.com

“Marketing sage Philip Kotler once said, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off.”..[hr]

February 16, 2018:

How AI Will Change Email Marketingmarketingland.com

“Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss. But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do….

Who Will Tell Marketing’s Next Chapter? forbes.com

“What will your brand sound like? And what will it have to say? When it comes to the rise of new voice technology and voice marketing within the home and mobile space, the question is no longer whether consumers are adding voice to their shopping cycle. It’s to what degree they’re adding it and what brands and marketers will have to say when these new channels are opened…

February 15, 2018:

Why Swedish eCommerce is Explodingnordic.businessinsider.com

“According to the annual E-barometer report – carried out by HUI Research together with the Swedish e-commerce industry association and Postnord, the Swedish postal services – e-commerce now generates 67 billion SEK ($8,4 bn) per year – corresponding to almost 9 percent of all retail spend in the country…

Is THIS The Future Of Marketing? business2community.com

“Affiliate Marketing works. Not only is there plenty of data showing the high ROI of this marketing channel, we work first-hand with thousands of businesses that thrive on affiliate marketing. If it didn’t work, the industry overall wouldn’t be growing to nearly $7 billion by 2020…

February 14, 2018:

How AI Will Change Email Marketingmarketingland.com

“Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss. But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do….

Is THIS The Future Of Marketing? forbes.com

“Unless you have been stranded on a deserted island for the past few years, terms such as “AR” and “smart glasses” do not require an explanation or definition. The buzz around heads-up and hands-free automation is very real and has been fermenting for many years, and this buzz goes well beyond coffee shop chatter in Silicon Valley…

February 13, 2018:

Etherum Announces Exciting New Affiliate Program prnewswire.com

“The new decentralized Ethereum based game, World of Ether (worldofether.com), sold almost $500,000 of presale eggs in its first 48 hours of release. Now, just 3 weeks later, the game has introduced an affiliate program to reward sources that are driving sales. Using cookies, Ethereum smart contracts, and unique affiliate IDs, the program tracks affiliate purchases on a last-click attribution basis…

Influencer Marketing Strategy adweek.com

“Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to resolve with brands…

February 12, 2018:

Mistakes High Achievers Don’t Make entrepreneur.com

“Success does not happen by itself. It is a long and arduous process. Influence and impact are part of a marathon, not a sprint. It is easy to look at successful people around us, though, and make excuses for why they have accomplished so much. We can write it off as luck or raw talent…

This Week In Digital Marketing? adweek.com

“From the Winter Olympics opening ceremony to net neutrality and intriguing ecommerce partnerships between brands and publishers, here are a handful of stats that stood out this week…

February 11, 2018:

Google Announces Accelerated Mobile Pages For Email marketingland.com

“Along with the new AMP Story format, Google announced, today at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework.
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail…

Google Photos Hacks entrepreneur.com

“In the age of cloud computing and artificial intelligence, you don’t need a cord to backup your photos. You don’t even need to be near your computer. And you certainly shouldn’t be emailing them or messaging them to yourself. There are simpler, more streamlined alternatives, such as Google Photos…

February 10, 2018:

Is Digital Marketing Killing Retail Business mediapost.com

“Have you ever tried to buy a pair of shoes via the Footlocker website? According to Google retail guru Kiran Mani it takes (or once took, he wasn’t precise on the time frame) 17 clicks to order a pair shoes at the site, not including the in-putting of a 16-digit credit card number. That’s after a 20-plus second wait time for the site to load…

Why You Shouldn’t Fear Being Wrong entrepreneur.com

“When you are building your company, one of the most important things is the relationships that you build, including with your customers, employees, advisors and investors.
When you’re operating alone — or at least with a small team — there may be a lot of things going on, but the last thing you want is for an important meeting to fall through the cracks. That’s where Maran Nelson wants Clara Labs to come in…

February 9, 2018:

Cold Email Marketing Strategy forbes.com

“While I was in college, I met the founder of a fast-growing startup in Boulder, Colorado and had lunch with him. I asked him questions like, “How are you guys growing fast?” and “How do you acquire customers?” I didn’t realize it at the time, but what he told me transformed how I do business today. The founder told me that they were acquiring an insane amount of B2B customers at an insane rate with virtually no marketing spend. His secret? Cold email marketing…

Marketing Strategies You Can Borrow From Super Bowl Ads entrepreneur.com

“The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and after the game…

February 8, 2018:

How To Choose The Right Mentor entrepreneur.com

“A mentor can help you get ahead of your co-workers and increase your chances of getting promoted. However, you should be careful when choosing your mentor. Sometimes a person feels just right but in other cases, you need to make some evaluations before starting the relationship. Below are some questions that will help you choose the right mentor…

Does Your Business Need eCommerce forbes.com

“If you’re doing exceptionally well in your brick-and-mortar operation, then you might want to seriously consider expanding your business into the e-commerce sector. That said, many old-school business-minded entrepreneurs might still not trust the internet, thinking that “big brother” is watching and there’s too much of a risk of compromising secure data…

February 7, 2018:

How To Find The Right Influencer Platform business2community.com

“Before you dive into this guide, let’s make a couple assumptions: First, your brand is already using influencer marketing. Second, you’re happy with where it’s headed and are looking to scale this acquisition channel. That’s where an influencer marketing platform enters the picture. A what?..”

Affiliate Marketing Automation performancein.com

“Despite receiving criticism for its lack of flair these days, affiliate marketing is an innovative digital marketing channel. Innovative in a sense that it has helped to launch a large number of consumer facing concepts like site abandonment, voucher-coding, loyalty shopping and to a large extent comparison shopping, all of which are now accepted parts of our online world…

February 6, 2018:

Mobile Still Rules But What’s Next? entrepreneur.com

“A video…

How To Get Intimate With Your Customers entrepreneur.com

“What is marketing? This is a question many marketers have tried to answer, and most get it wrong. I’m not saying I have the definitive answer, but for me marketing is simple: It’s about creating a one-on-one relationship in a one-to-many way. On first glance this may sound impossible, but it isn’t. And the key to this is intimacy…

February 5, 2018:

Is Content Marketing Dying? forbes.com

“For more than a decade, content has reigned king. Even before the internet, content marketing existed as a means of building a brand and earning a loyal following; in the digital age, it seems indispensable as a means of ranking high in search results, gaining visibility and converting consumers. Yet marketing is known for its volatility — its obedience to fleeting trends and its determined avoidance of predictability — and that content has stuck around for so long is causing many experts to ponder: Is content marketing on the brink of obsolescence? Could content marketing already be dead?..

What Is Mobile Affiliate Marketing? mobilemarketer.com

“The buzz around mobile isn’t subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to Adobe…

February 4, 2018:

Marketing Roadmap For Faster Learning forbes.com

“This year, marketing leaders in many well-established consumer industries will be hard-pressed to deliver the top-line revenue growth demanded by Wall Street investors and their management. Megatrends are part of the challenge. Shifting consumer spending habits, the proliferation of media channels and the growth of smart devices all impact marketing effectiveness. But these trends are in some ways a distraction as they are beyond people’s control…

How To Crush Your Goals This Year entrepreneur.com

“I’ve been on a networking mission as of late. In an effort to create a free online community for entrepreneurs and business owners, I have been speaking to as many people as possible through in-person meetups, social media and other various online communication…

February 3, 2018:

Can Simple Dating Tips Help You Choose The Right Content Marketing Person? forbes.com

“As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me that there are parallels between what you’d want in a good mate and what you’d want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services…

How To Stand Out On Instagram adweek.com

“Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular apps in the world, particularly among younger demographics?..

February 2, 2018:

How To Overcome Marketing Roadblocks forbes.com

“Small- to medium-size businesses (SMBs) often struggle when it comes to marketing. With lean teams, minimal budgets and cobbled-together technology, it seems like an achievement to simply push out an occasional email blast or social media post. Despite their best efforts, these small businesses are not getting the most out of their marketing and, as a result, are wasting valuable time. SMBs can overcome these roadblocks by adopting innovative marketing approaches that allow them to work smarter, not harder, and reap significant benefits…

How To Be A Marketing Leader In 2018 thedrum.com

“The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries as a faster rate and the marketer is at the pointy end, right in the fray with the customers driving the change and mounting higher expectations day after day. To lead in this environment requires specific skills and, as The Marketing Society launches its Marketing Leaders Programme Asia 2018, The Drum asks some of the most prominent marketing leaders… what does it take to be a marketing leader in 2018…

February 1, 2018:

Who Are The Top Marketing Influencers? forbes.com

“Who is it that marketers read, listen to, and engage with? Who are the top influencers of CMOs? To find out, I turned to Leadtail, a leading social media insights research company, who tracks nearly 1,300 North American CMOs who are active on Twitter and analyzed over 760,000 tweets published by these CMOs during the calendar year 2017. The analysis included unique hashtags (56,318), links shared (373,497), mentions/replies (420,824), and retweets (327,030)…

How To Sell Marketing Software To Other Marketers entrepreneur.com

“The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year…”

How To Market In The Micro-Moment ecommercetimes.com

“Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy…

Marketing Trends To Watch For businessadministrationinformation.com

“If you can’t adapt – and quickly – you’ll be left behind. New tools, technologies and methods are always popping up, and you need to constantly be figuring out how to leverage them in your small business. If not, your competitors will. And you’ll be outpaced. To help you see what’s ahead, below you’ll find three marketing trends you can use…”

How To Scale Your Business And Your Values entrepreneur.com

“I always get asked, “What is the best way to scale my business?” Even by my business coaching clients. Based on my experience, scaling a business through values will help to achieve sustainable growth, in any industry. Value-based companies should start with understanding their core values and how to scale those values before worrying about how the company itself will grow…

Twenty-Eight Retail Predictions For This Year forbes.com

“2017 was the year where the marketer’s role in retail changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn. Amongst a very long list, this included understanding the next generation of customers, learning how AI can help them in their role, maximising sales during Black Friday and key shopping days, preparing for GDPR (in Europe), building personalisation into the core customer experience, implementing new solution providers to the marketing stack and experimenting with new technologies and tactics to see what works…

The ‘Black Box’ Online Marketing Problems Facing Banks americanbanker.com

“Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints. In theory, Lookalike Audiences, which allow a company to upload a list of customers so that Facebook can identify common demographic information or interests, could help accelerate banks’ marketing campaigns…”

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