Affiliate Marketing News December 2016

Click Here For November 2016 Affiliate Marketing News Archive

December 31, 2016:  Happy New Year!!

December 30, 2016:

Marketing Lessons Learned From Fake News Stories  forbes.com

“Few cultural developments of 2016 have incited as much anger, fear, or insight into our current culture as the rise and acknowledgment of fake news. Fake news is exactly what it sounds like—these are sources and articles that make inaccurate or intentionally misleading claims under the guise of professional journalism…”

Affiliate Marketing Trends For 2017 – iamwire.com

“The market for Affiliate Marketing is booming. It has become mainstream in the last couple of years as more and more retailers are using the channel for customer acquisition. The continuous reliability on the channel is also a validation that marketers are increasingly focusing on profitability and are looking for performance driven platforms that give them increased ROI…”

December 29, 2016:

Interesting Digital Marketing Data Points  adweek.com

“Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what some folks do wrong in emails, and a Russian ring of ad crooks…”

Why Affiliate Marketing Will Grow In 2017 – customerthink.com

“Affiliate marketing is a strategy utilized by publishers and online platforms in every industry. It has a structure that sounds easy enough to manage: discover a great product, promote it and earn a piece of the pie for every sale obtained…”

December 28, 2016:

Why Influencer Marketing Is Poised To Explode In 2017  forbes.com

“A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.

But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in passing..”

Digital Marketing Tactics To Avoid In 2017 – smallbiztrends.com

“The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.” But contrary to what these articles would have you believe, few marketing strategies really ever die out completely. Rather, they simply become a less efficient use of your time….”

December 27, 2016:

Why Your Education Is The Best Marketing  forbes.com

“There are a variety of options when it comes to marketing tactics, but one of the best investments isn’t in social media, billboards, or websites, but instead in education. Many companies take advantage of education to teach customers about their products and to keep customers coming back for more with great success…”

Lyft’s Marketing Head Discusses Where We’re Heading Next – mashable.com

“When you think of the ride-hailing industry in the U.S., two names should come to mind. But while Uber boasts name recognition for starting its own line of “Uber for” startups and a market valuation of a $68 billion, Lyft is the smaller company that claims to be quite satisfied with its place and trajectory…”

December 26, 2016:

What Is Agile Marketing Measurement?  forbes.com

“The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ marketing orgs on a scale of 1 to 7; they found that being 3 points higher on the scale corresponded to 1% higher profits...”

Targeting Millennials With Your Marketing – entrepreneur.com

“With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market for your business. Away from the often misrepresented generation, the millennials are now being recognized as the consumers that will drive business growth for marketers…”

December 25, 2016: Merry Christmas!

December 24, 2016:

How To Create A Killer Marketing Plan For 2017  forbes.com

“As we move beyond 2016 and begin to glance into the future at 2017, it’s the ideal time for marketers to consider their 2017 marketing campaigns. Beginning your planning now will give you the best chance to build successful strategies for the upcoming year. But on which areas should you focus your resources? There are so many, and it can be hard to know where your attention will pay off...”

Key Marketing Moments Of 2016 – cnbc.com

“This didn’t mean that one of the world’s largest advertisers had slashed its ad budgets to zero, it meant the consumer goods giant would move away from basing budgets on previous years’ spend and would instead make all departments justify their expected expenses. Its 2015 annual report stated: “With growth…set to remain constrained for some time to come, it is even more important that we bear down on all spending areas...'”

December 23, 2016:

How To Increase Your Website Loading Time  johnchow.com

“Nothing is worse than waiting around for a website to load, especially when you are trying to find information or to purchase something. It’s even worse if you are the actual owner of a slow loading site and potentially losing out on thousands of daily visitors and lost revenue as a result of it...”

How To Get Valuable Media Attention For Your Company – entrepreneur.com

“We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – whether a book, product, or your own personal brand. And, in my experience, the best marketing plans take a blended approach with multiple components. In many cases, although not all, the media is a part of a strong campaign. But with everyone’s products vying for media attention, how do you go about getting their interest to secure coverage for your product?...”

December 22, 2016:

Put Your $$ Into Your Marketing  entrepreneur.com

“It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their investments in marketing.

So, why are companies doing exactly the opposite now that the economy is well into its recovery? The answer, it seems, is found in the shift to digital-marketing strategies…”

What Marketing Principals That Trump Ignored – entrepreneur.com

“Tens of millions of Americans saw Donald Trump’s sales skills in action on his hit NBC TV show The Apprentice. His triumphs as a best-selling author, branding expert and global real estate developer over the past 30 years also prove Trump’s skills as a master marketer...”

December 21, 2016:

Where Is Marketing Spending Going To Be Next Year?  customerthink.com

“By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017…”

Luxury Marketing Gone Mobile? – forbes.com

“If there’s one thing most agencies can agree on, it’s that mobile traffic makes up the backbone of modern digital marketing. Figures may vary by industry, but we can safely say that mobile now accounts for roughly half of total web traffic. SimilarWeb put the figure at 56% of total traffic to the top 10,000 U.S. websites in 2015, an impressive number that will only continue to grow over time...”

December 20, 2016:

Content Marketing Success In 2017  thenextweb.com

“Content marketing is a powerful marketing technique that can help your business succeed in the online space. It helps you establish your business as an authority on a topic, increases traffic to your website, helps your business reach new customers and much more!..”

What Will Marketing Jobs Look Like In The Near Future? – forbes.com

“As we wind down 2016 with an eye toward 2017 and beyond, I figured it as good as time as any to ponder what kinds of jobs lie ahead in the marketing space which of course is an an ever-shifting field. What is popular right now may be all but irrelevant in a few short months, leading to a fluid, changing landscape that businesses devote significant time and energy to monitoring...”

December 19, 2016:

eCommerce Success Report 2017  conversionxl.com

“If you’re under 1000 purchases a month and can’t run your own A/B testing program yet, you can use this report as a list of action items.If you want to be competitive in 2017 and beyond, you should be at least as good as these guidelines…”

For Those Who Hate Marketing: Your Doing It Wrong – forbes.com

“I’ve spent years working with hundreds of CEOs in high growth middle-market companies and the Private Equity companies buying them. About three of them liked marketing and advertising. I suppose we can thank Mad Men for that. Oh, and the liars. They haven’t helped the marketing and advertising industry...”

December 18, 2016:

How Neil Patel Runs Multiple Companies While Getting A Good Night’s Sleep  entrepreneur.com

“Right now, I’m running three multi-million dollar businesses, traveling full-time, networking like crazy and writing articles for numerous publications. Guess how much sleep I’m getting?...”

Is Luxury Spending In Decline? – forbes.com

“According to President-elect Trump’s taxation plan, the wealthy are in store for a hefty tax cut. This is much-needed good news for the luxury goods industry, which depends heavily on affluent buyers...”

December 17, 2016:

Twenty Four Killer Podcasts In 2017  entrepreneur.com

“Entrepreneurs and business leaders have turned to podcasts as a great source of inspiration and education. But with more business podcasts launching into the iTunes store to meet the growing demand, it’s getting harder and harder to find the best podcasts for entrepreneurs...”

Ways To Use Content Marketing To Spark Affiliate Sales – business2community.com

“With all the work that goes into affiliate marketing, creating compelling content for your audience is often a forgotten piece of the puzzle. But you could be missing out on a huge opportunity to drive referrals: According to DemandMetric, content marketing costs 62 percent less than traditional marketing and generates around three times as many leads...”

December 16, 2016:

How To Make A Real Difference As An Entrepreneur  entrepreneur.com

“True entrepreneurship involves a mindset of solving problems. But real success goes well beyond the bottom line to impacting lives and leaving a legacy.

Many global challenges need innovative solutions that, no doubt, will be solved by entrepreneurs. Established industries like health care, education, and alternative energy are ripe for disruption. This creates abundant opportunities for those who want to step up and become the next Larry Page, Elon Musk or Bill Gates…”

Cognitive Biases That May Shape Future Marketing – forbes.com

“The human mind is a delicate thing. We like to think that we’re logical, reasonable, and objective in our decision-making—even when we’re strongly affected by our own personal feelings—but the truth is, we’re bad at being objective...”

December 15, 2016:

The Most Common Mistakes In Affiliate Marketing  inc42.com

“‘You’ve got to tell the Oprah story,” John Dickey, new CEO of Ora TV, told Larry King as we all sat together in King’s trophy room in Beverly Hills. King shared that Oprah Winfrey told him that while on safari in Africa, she asked a local about various celebrities, to see whom they knew, since they didn’t recognize her. The local finally stopped her and asked, “Do you know Larry King?’...”

AJ Krause To Lead New Affiliate Program At GreenTech Environmental – broadwayworld.com

“GreenTech Environmental today announced that healthy living marketing expert, A.J. Krause has joined the organization as the director of the new Affiliate Program. Building upon the company’s successful seven-year dealer program, A.J. is leading GreenTech’s move to dramatically enhance the opportunity for affiliate’s higher profit and sustainable business growth...”

December 14, 2016:

Communication Tips From Master Interviewer Larry King  entrepreneur.com

“‘You’ve got to tell the Oprah story,” John Dickey, new CEO of Ora TV, told Larry King as we all sat together in King’s trophy room in Beverly Hills. King shared that Oprah Winfrey told him that while on safari in Africa, she asked a local about various celebrities, to see whom they knew, since they didn’t recognize her. The local finally stopped her and asked, “Do you know Larry King?’...”

SugarHouse Online Casino Launches Affiliate Program – businesswire.com

“SugarHouse Online Casino (PlaySugarHouse.com), an online casino brand serving players in the state of New Jersey and operated by Rush Street Interactive LLC (RSI), an affiliate of land-based casino group Rush Street Gaming, has launched an affiliate program with Income Access, the iGaming-focused marketing software provider and part of Paysafe Group. RSI has integrated Income Access’ affiliate software into its proprietary iGaming platform...”

December 13, 2016:

What Marketing Gurus Need To Know For The Coming Year  cnbc.com

“There’s no doubt that 2016 was a turbulent year: Brexit, Trump’s election and the Italian “no” vote have thrown politics – and business – into uncertainty.

This feeling is likely to contribute to a global slowdown in advertising spend next year, with media owners’ net ad sales growing by 3.6 percent compared with 5.7 percent in 2016, according to projections from MAGNA. North America and Western Europe will be most notably affected, while brands will increasingly spend their marketing dollars on search and social media, MAGNA forecasts…”

Are You Still Ignoring Content Marketing? – entrepreneur.com

“From a buzzword to a mainstay, content marketing has risen to stake its claim as one of the best advertising and marketing strategies, rivaling almost all traditional advertising ones...”

December 12, 2016:

Should You Partner With Another Marketer?  johnchow.com

“From time to time I get asked this question: “Does it make sense to partner up with another person to build my online business?”

I have mixed feelings about business partnerships and I’ll tell you why. First of all, most partnerships don’t end well. Usually in the beginning everything’s rosy, but then at some point both partners want to go in different directions, and this is where things can get messy. Here’s a few Pros…”

How To Get The Best From Content Affiliates Next Year – performancein.com

“For bloggers and influencers who seek to capitalise on their followings, affiliate has always been a viable channel to monetise their content. It may have taken a backseat to display, PR, and social media, but it had a seat at the “monetisation” table nonetheless. Recently, affiliate networks and advertisers have taken a renewed interest in content publishers as advertisers’ collective interest in – and appetite for – influencers has further developed...”

December 11, 2016:

Chatbots And Affiliate Marketing  venturebeat.com

“Affiliate marketing is a multibillion dollar industry and the bread and butter for many entrepreneurs. First introduced in 1996 as the Amazon Associate Program, affiliate marketing has gained rapid growth in the last decade. 

Affiliate marketing is a revenue-sharing program where you promote the products of other companies by the means of your own product and earn money out of it…”

Affiliate Marketing Is A Highly Measureable And Profitable Business Model – emarketer.com

“Performance marketing uses clearly defined and measurable business objectives as the basis of payment or optimization. This includes cost-per-action (CPA) models, such as affiliate marketing, and programmatic ads that optimize based on real-time performance metrics, as explored in a new eMarketer report, “Performance Marketing in US Retail” (eMarketer PRO customers only)...”

December 10, 2016:

IT And Marketing Relations  hbr.org

“While many teams within your organization contribute to your success, one that cannot be overlooked or understated is the relationship with your IT group. As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools...”

Lessons Learned From YouTube’s Highest Paid Troll – entrepreneur.com

“Felix Arvid Ulf Kjellberg, known as PewDiePie to now more than 50 million YouTube subscribers, posted a video earlier this week announcing he would exit the platform that made him famous if he reached the 50 million threshold...”

December 9, 2016:

What To Expect From Social Media Marketing  thenextweb.com

“Social media has become one of the most powerful marketing tools for businesses. However, you need to know what you can and can’t accomplish via this platform...”

Entrepreneurial Advice From Wozniak – entrepreneur.com

“Jobs has often been portrayed by the media as a god-like visionary. Yet while Jobs was usually the one in the spotlight, Wozniak was busy working behind the scenes. He built the foundation in the background while Jobs sold the vision to the public...”

December 8, 2016:

Brilliant Marketing Campaigns To Inspire You – forbes.com

“Every day at Springwise over 20,000 individuals worldwide submit innovations for us to review, including a huge number of marketing and PR campaigns. With such a huge volume of campaigns to sort through, it quickly becomes apparent what sets apart the good ideas from the truly great ones. Below I’ve picked out 20 of my favorite and most innovative campaigns from the last 12 months, but to explain why I’ve chosen this selection, I need to begin by talking about the ideas I haven’t featured...”

How To Create More Efficient Content Marketing Campaigns – entrepreneur.com

“You take pride in creating content for valuable resources such as blogs, e-books and training videos. You make sure you’re dedicated to producing quality work that will “wow” your audience. You set aside specific blocks on your calendar to write and revise. You prepare yourself for deep focus and concentration. You even pay for professional design, editing and copywriting...”

December 7, 2016:

What Do Consumers Really Think About Marketing Emails? – marketingprofs.com

“Some 7% of respondents say the marketing emails they receive are always useful, and 8% say they are frequently useful.

In addition, 29% of respondents say marketing emails are sometimes useful, 33% say they are rarely useful, and 24% say they are never useful.

Younger respondents, those age 18-29, find marketing emails more useful in general than do older respondents (age 30+)…”

John Chow Elaborates On His YouTube Income – johnchow.com

“How much money does a normal YouTube channel make each month? To answer that, I take you inside my YouTube Analytics so you can see the real numbers! Most YouTubers won’t reveal this information, but I will....”

December 6, 2016:

Why VC’s Are Throwing Big Bucks At Marketing Automation Platforms – cio.com

“Since HubSpot’s founding in 2006, marketing automation platforms — software that aims to automate specific touch-points of the customer acquisition and retention processes — have evolved into ubiquitous enterprise tools, employed by marketing departments of virtually every size and industry.…”

Essential Marketing Metrics For 2017 – forbes.com

“Marketers have a lot to keep track of, especially if you’re like me and have your hands in multiple projects at any given time. But with so many things that can be measured, it’s easy to gloss over the important things for the easy things, measure the wrong things entirely, or neglect that business priorities that have changed over the past year require corresponding changes to your target metrics...”

December 5, 2016:

How To Boost Your Amazon Affiliate Revenue – huffingtonpost.com

“Affiliate marketing has turned into a smart monetization tool on the worldwide web. A lot of entrepreneurs and marketers are spending on…”

Why Should Entrepreneurs Care About The Mainstream Media? – entrepreneur.com

“This election was an ugly beast, with the Wikipidiots in full bluster on social networks, keeping the folks at Snopes working long hours sifting through the dross, seeking the flotsam of truth amid a sea of lies. Social media has devolved into an atavism. It unintentionally recreates 18th-century political machines, replete with virtual thugs deliberately trying to lie, cheat and steal for their candidates...”

December 4, 2016:

Marketing Lessons Learned From KISS – adweek.com

“I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.

In hindsight, the music was secondary to the mythology swirling around my head about the band, which is to be expected—because when I listen to it now, its music actually kinda blows…”

Do You Know What Toys Will Be Hot This Holiday Season? – entrepreneur.com

“It’s the holidays, and you know what that means: shopping.

Every year, there’s always that one must-have item — especially when it comes to kids’ toys. People are known to wait in line for hours so they can score the season’s hit item for their child, niece or nephew. From the once-popular Nintendo Game Boy to the creepy furry friend “Furby,” the past three decades have been loaded with random, inventive and even frightening holiday products…”

December 3, 2016:

Are You Using Agile Marketing? forbes.com

“Much has been said about the consumer’s control—control over what they choose to listen to, where they choose to shop, and how they choose to get information. They tune in only when companies earn their fragmented attention.

Marketing must keep up—to gather data fast, learn fast, and act fast with targeted messages. To deliver, leading marketers are employing agile techniques to get a jump on competition…”

Cool Instagram Strategies For Savvy Marketers – entrepreneur.com

“First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere. Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers!..”

December 2, 2016:

Influencer Marketing Report 2016 – adweek.com

“Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017…”

The Marketing Good And Bad – forbes.com

“I will dispense with any amenities or funny anecdotes or what have you and cut right to the chase. According to research conducted by Walker Sands Communications and Chief Marketing Technologist, 50% of US marketers said they plan to spend more on marketing technology (martech) in 2017 with another 20% of marketers indicating they will spend significantly more…”

December 1, 2016:

Marketing Influencers To Watch In 2017 – forbes.com

“Meet the marketing influencers who are leading the pack in 2017.

From Inc. 500 Entrepreneurs to New York Times bestselling authors to social media namesakes, each of these individuals has proven that they are at the top of their game in their respective industries.

Learn how to catalyze your own influence and impact by taking a page out of their unconventional playbook…”

Mobile Marketing Trends For 2017 – smallbiztrends.com

“As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends.

The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.” Here are four ways your small business should be utilizing mobile marketing in the upcoming year…”

Why Did Disney Marketing Go To The Dark Side With Cars 3?  forbes.com

“We all knew that we were getting a teaser trailer for Pixar’s Cars 3 attached to theatrical prints of Walt Disney’s Moana. As a general rule, the marketing campaign for a studio’s next big animated film begins with the release of their current animated film…”

Do Millennials Have Their Priorities Screwed Up? – entrepreneur.com

“If you did any shopping over the long Black Friday weekend, you may have noticed a change in the way retailers are marketing: They’re selling the shopping experience as much as they’re selling products. Experiential marketing is all the rage...”

Unity Launches New Affiliate Program  develop-online.net

“Unity has launched an Affiliate Program for the Unity Asset Store that allows users to earn a commission when sharing links to assets through social media or their website.

The Affiliate Program will allow affiliates to earn 5% of the value of sales, with those in the program generating a link for assets they like which they can then share. Those clicking on the link will have their purchasing activity tracked for 24 hours, and the affiliate with then get their cut after 90 days…”

How To Turbocharge Your Own Personal Brand – entrepreneur.com

“Look at anyone who’s crushing it in business and life and you’ll usually see it’s not just their business that’s doing well; they also have a powerful personal brand. These veteran entrepreneurs share their top strategies to supercharge your personal brand. In the process, you’ll create diehard customers who buy from you for years to come...”

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