Affiliate Marketing News April 2018

Click Here For March 2018 Affiliate Marketing News Archive

April 30, 2018:

Chance Or Choice Marketing? forbes.com

“Have you ever found yourself responding to a clever mobile banner, clicking on a hyperlink in your daily news digest or receiving a geo-targeted and timely mobile message to your phone — only to be hastily redirected to a glossy advertisement that promises you the upper limit of what you didn’t know you needed?...”

Six Killer Landing Page Tricks entrepreneur.com

“The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to buy. A recent survey by Unbounce, which analyzed data from more than 18,600 landing pages, uncovered the key components that make customers click…

April 29, 2018:

Are You Taking Advantage Of Marketing Automation Yet? forbes.com

“Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention. The number of options is vast, though, and it can be a challenge to find the ideal mix of software as a service (SaaS) automation tools...”

Top Search Keywords In 2018 – feedfront.com

“Offer descriptions in different tracking platforms are usually complemented by keywords that help us organize the vast amount of information we manage on a daily basis. Keywords are essential to help systems be searchable and indexable translating into a better experience for affiliates looking for top converting offers…

April 28, 2018:

Are You Using Digital Marketing Effectively? forbes.com

“It’s natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same mistakes – especially when it comes to marketing automation...”

Learn How To Say No entrepreneur.com

“As an entrepreneur, your time and energy are in constant demand. If you’re not careful, too many “Yeses” to distractions and invitations—like coffee with no precise purpose—will sabotage your creative and productive output…

April 27, 2018:

A Guide To Marketing Tactics marketingprofs.com

“There are (probably) 14,821 templates for marketing plans. One is sure to be perfect for you and your company, and you’ll probably find the right one about a month past your deadline...”

Thirteen Million Dollar Businesses That Passed On Shark Tank entrepreneur.com

“On ABC’s Shark Tank show, entrepreneurs present their golden idea to a panel of business-savvy individuals. The entrepreneurs’ goal is to get at least one of the sharks to fund them, and the shark’s goal is to find a potentially good investment and own a piece of the business…

April 26, 2018:

Game Marketing Automation venturebeat.com

“Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next big console blockbuster.
Now, the game industry has spread to new platforms like mobile and shifted from retail to digital. Gamers are coming from all walks of life. And the focus isn’t just on getting a player to buy a $60 title on a particular day when it debuts. The focus is on getting that gamer to come back over and over again and stay engaged with a connected experience and community..
.”

Marketing Attribution Mastery adweek.com

“During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs.
The tension began several years ago when a new software category emerged, clinically dubbed “marketing automation,” which promised to turn the craft of marketing from art to science..

April 25, 2018:

How To Get Your Brand Noticed forbes.com

“Smart brand leaders know that content marketing is key to staying relevant and establishing yourself as a thought leader in your industry. However, it can be difficult to continually brainstorm and deliver fresh content that actually keeps readers engaged – especially when all of your competitors are trying to become thought leaders in the same space….”

How To Handle Rejection Like A Pro entrepreneur.com

“A video…

April 24, 2018:

Maximize Your Trade Show Effectiveness chiefmarketer.com

“Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue.
Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017, and approximately 29 percent actually increased their budgets. The question that remains is this:.
.”

How To Drive More Traffic to Your Online Properties entrepreneur.com

“Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up…

April 23, 2018:

Learn From Your Past Marketing Mistakes forbes.com

“I always look forward with anticipation to all the possibilities the new year will bring to my marketing efforts. But before I look forward, I take a quick look back at any learning opportunities gained from my marketing mistakes of the past year...”

Design Thinking Strategies forbes.com

“From the iPhone to everyday furniture, design thinking has enabled some of the world’s beloved brands like Apple and Ikea to develop intentional and human-centric products. Often used in product and experience development, more marketers and startups are now incorporating design thinking in the way they approach marketing and branding initiatives…

April 22, 2018:

Email Marketing Acquisition Strategy forbes.com

“In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects and converting them are not synonymous...”

Learn How To Ask Better Questions entrepreneur.com

“Heidi Zak founded ThirdLove to change how women buy bras. Today, the company has more than a million customers and has mastered features like half-sizes and letting online shoppers try before they buy. The company has even developed an app that’s aggregated more than 150 million data points from real women to ensure what few other bra companies could: a better fit…

April 21, 2018:

Why Your Marketing Should Be Story-Based forbes.com

“There’s a crisis in advertising,” warns Tom Gerace, “and it’s only going to get worse. Gerace (pronounced jer-ACE) is the CEO of the Boston-based marketing company Skyword, Inc., and he believes that the days of “interrupt-advertising” are long gone. “Until relatively recently, people didn’t have a choice but to watch one of three or four TV networks or listen to a couple of radio stations that have the type of music they wanted,” Gerace observes, “and ads interrupted the broadcast...”

Should YOU Quit Your Job And Start A Business? entrepreneur.com

“As the world becomes more digitized and access to the internet is something we all enjoy, more and more of us want to quit our day jobs to start our own businesses. The word “entrepreneur” is thrown around a lot these days, with many people seeing it as a means to enjoy a whole new level of professional, financial and personal freedom…

April 20, 2018:

Emerging Content Marketing Trends In 2018 forbes.com

“Welcome to the spring of another year. And with the same predictability of shorts and t-shirts, the “Trends for 2018” are being established. Every industry and niche will publish a few of these pieces outlining trends. Some industries – like content marketing – will publish several dozen “Trends for 2018” round-ups…”

Nix These Twenty-Five Words To Enhance Your Communication Skills entrepreneur.com

“For thousands of years, our most powerful tools to change the world and our surroundings have been our words. That’s still true today. From the lines you hear on TV, the commentary you hear through podcasts to the social media posts you read on a daily basis, our words guide us through everything. It’s why political campaigns spend so much time on messaging, why companies spend so much time on advertising and why I work as an editor. Because words are powerful, they shape how we see the world...”

April 19, 2018:

WordPress Security Myths Exposedblogging.org

“WordPress has a growing adoption within the worldwide community of online users. It also simplifies the needs of web developers by providing various tools for building a variety of websites. Understandably, like any other popular platform, there are a host of security concerns regarding the use of WordPress (or WP). Adding fire to this constant speculation about the credibility of WordPress, are the standard myths surrounding these WordPress security issues...”

How This Dude Made $134K In One Month entrepreneur.com

“In a previous video, Entrepreneur Network partner Jeff Rose broke down different ways you can open yourself up to passive income. Many viewers liked the content, but some didn’t. Specifically, they didn’t like the idea that Rose had to work for his passive income — one reviewer even claimed that if Rose worked for a single hour, then that revenue stream could not be considered passive income...”

April 18, 2018:

How To Improve Your Content Marketing From The Harvard Business Review hbr.org

“In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling...”

The Best Way To Drive Traffic To Your Digital Marketing Properties entrepreneur.com

“Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up...”

April 17, 2018:

Five Great Online Marketing Tools borntoinvest.com

“In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales. The best tools are designed to bring in more customers and assist in boosting your profits. Here are five must-have tools that all small business owners should use…”

Traffic-Driving Content Magnets entrepreneur.com

“When you take a step back and look at the internet, you realize how massive it is and how much content is out there, making it extremely difficult to stand out. Every industry is competing with local, national and global websites, attempting to attract valuable attention...”

April 16, 2018:

Trends Driving Marketing’s Future forbes.com

“Marketing is in a transitional era. New technologies have changed so much about how marketers work — from the responsibilities of the chief marketing officer, to what content is created, and why...”

Why You Won’t Likely See Elon Musk In Meetings entrepreneur.com

“The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to buy. A recent survey by Unbounce, which analyzed data from more than 18,600 landing pages, uncovered the key components that make customers click...”

April 15, 2018:

Measuring Your Marketing forbes.com

“Amid an ever-escalating arms race of data mining and automation, it is all too easy to misread analytics and make assumptions that end up costing you in the long run. Sometimes businesses (and even agencies) don’t realize that the outlet they are utilizing is a dead end, with no real return on investment (ROI). So instead of pulling up from the nosedive, they double down...”

Marketing To Millennials cmswire.com

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their data since they signed up…” 

April 14, 2018:

How Will Virtual Currency Impact Marketing? forbes.com

“In 2006, TIME Magazine awarded the coveted “Person Of the Year” cover to us, the consumer of information on the Internet. The cover read, “You control the information age. Welcome to your world….”

Side Gig Digital Incomeinfluencive.com

“Wish you could somehow automate your online income? These five real-life examples demonstrate that it’s not such a far-fetched dream after all. Print on Demand: Start an E-Commerce Business with No Cash Investment. A print on demand business is a type of dropshipping venture where you design and customize your products and the manufacturer handles the rest. What is dropshipping?

April 13, 2018:

Email Marketing Fails martechadvisor.com

“There’s a crisis in advertising,” warns Tom Gerace, “and it’s only going to get worse. Gerace (pronounced jer-ACE) is the CEO of the Boston-based marketing company Skyword, Inc., and he believes that the days of “interrupt-advertising” are long gone. “Until relatively recently, people didn’t have a choice but to watch one of three or four TV networks or listen to a couple of radio stations that have the type of music they wanted,” Gerace observes, “and ads interrupted the broadcast...”

Spend Less Time On Email entrepreneur.com

“Castle in the sky. Pipe dream. Fool’s paradise. They all mean an unattainable fantasy, and for many, that’s the idea of finally reaching “inbox zero.” Each weekday in the U.S., white-collar workers spend about 5.4 hours checking email, according to an Adobe Campaign survey. More than any other age group, people ages 18 to 34 tend to check email during workouts, while eating with friends and even while driving…”

April 12, 2018:

Four Marketing Realities That Are Coming This Year forbes.com

“The digital marketing industry shows few signs of slowing down as brands continue to adjust to the pace of change in data, technology and measurement. As marketing shifts away from the classic model of mindless spending, there are new opportunities and emerging technologies that can better trace the correlation between spending and engagement with prospective customers...”

Nothing To Fear With Automation entrepreneur.com

“On March 6, Uber reported that the company had been operating self-driving trucks on the roads in Arizona for several months. Who knew? Then, shockingly, on March 18, a woman walking her bicycle across a road in that state’s city of Tempe was killed by a driverless Uber vehicle...”

April 11, 2018:

Essential Elements Of Email Marketing practicalecommerce.com

“An easy and cost-efficient way to kick-start sales is a timely email promotion. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. In this post, I’ll offer a checklist of 15 items that every marketing email should have. Print it and use it for your email deployments…

How Your Small Business Can Use Instagram entrepreneur.com

“Video...”

April 10, 2018:

B2B Needs You But Only If You’re Up For The Task forbes.com

“Influencer marketing is without a doubt a trending area for marketers and public relations professionals. In retail, travel and entertainment, savvy marketers are connecting with people who have a great number of followers — and influence — and compensating them with cash, gifts or an experience, such as a stay in a resort or a cameo in a show...”

The Skinny On Facebook’s Updated Business Tool Terms marketingland.com

“As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally...”

April 9, 2018:

Tactics To Reach Your Ideal Target Market forbes.com

“Marketing doesn’t work like a magic wand. Its main purpose is to match the value your business is creating with the right customers. There’s no one-size-fits-all marketing strategy that will deliver you the results you’re aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on…”

How To Avoid Patent Trolls entrepreneur.com

“Startups aren’t typically founded by lawyers, so patent law isn’t usually a front line issue for them. But I’ve come to realize that patent protection is at best No. 11 on the top 10 list of things for startups to focus on — something they generally understand is important, but not quite important enough...”

April 8, 2018:

Insider Raises $11M For Better Internet Marketing techcrunch.com

“Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India...”

How To Quickly Turn Your Crappy Attitude Around entrepreneur.com

“The power of changing your attitude can have a great impact on your life overall. Staying aware of your attitude on a daily basis can dramatically improve how your life will pan out in the long term. The key is to keep your mood uplifted and out of negative territory. Small tips like smiling more often can release chemical endorphins that combat the stress hormone cortisol. ..”

April 7, 2018:

Digital Marketing Wizardry dailydot.com

“The times they are a-changin’, especially in the online world. Grab yourself this digital marketing course if you want to step into the 21st century. From Facebook ads to YouTube, digital marketers need to be able to do it all in this day and age. Lucky for you, through eight courses and 25 hours of content, you’ll quickly get up to speed. Starting with the basics, you’ll blast through courses in SEO, content marketing, third-party ads, social media marketing and Google AdWords…”

The Fine Art Of Winning entrepreneur.com

“It’s been a while since I’ve recorded a solo round for the podcast, but I had something to say that got me fired up. Lately I’ve been thinking a lot about the difference between surviving versus thriving — in business and life. It makes a massive difference in how you experience each day, as well as each year, but it really doesn’t take too much adjustment to flip from one to the other...”

April 6, 2018:

How To Blow Up Your B2B Leads verticalmeasures.com

“Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B marketers that use blogs receive 67% more leads than those who do not. Additionally, they’re 13x more likely to receive positive marketing ROI...”

How To Attract More Customers business2community.com

“As a personal brand your website visitors mean potential sales and brand advocates. Inbound marketing is a well known technique that can help you build more visibility online...”

April 5, 2018:

Influencer Marketing Meets AI venturebeat.com

“The market for AI is so overhyped, virtually anybody looking for a fast buck can repackage an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message heard above the din...”

Mastering Facebook Insights entrepreneur.com

“Facebook is more than just status updates and photo albums — it’s a major marketing tool for businesses. However, if you don’t know how to use it properly and take advantage of all it has to offer, you might as well not use it at all...”

April 4, 2018:

Affiliate Marketing Disclosure Still A Big Problem econsultancy.com

“Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links...”

Compliance Cannot Be Ignored By Affiliates Any Longer calvinayre.com

“Many gambling regulators have been keeping a close watch on affiliates as consumer complaints mount over the past few years. Some of the common complaints hurled against affiliates include the lack of self-regulation, lack of consent, misleading advertising and issues around affiliate marketing platforms...”

April 3, 2018:

This Young Entrepreneur Figured Out High-Revenue Low-Cost Businesses forbes.com

“Ryan Moran, founder of the popular Freedom Fastlane Podcast, is only 30 but he’s already been in business for 10 years. “I feel like I came out of the womb an entrepreneur,” says the Austin, Texas-based entrepreneur. “Some people just have the itch. I like to say my first business was selling hand-drawn pictures door to door when I was five years old for a penny each. Instead of trick or treating, I knocked on doors…

VR In Retail And Marketing Will Generate $1.8 Billion By 2022 vrfocus.com

“With virtual reality (VR) technology being used more and more with each passing day it is no surprise that ABI Research, a market-foresight advisory firm has forecast that the retail and marketing sectors use of VR will generate $1.8 billion (USD) in the year 2022...”

Four Things That Have Remained Unchanged In Marketing forbes.com

“We hear all the time about how technology has disrupted the marketing industry, resulting in a field that looks nothing like it did five years ago. If you rewind further back — to, say, 20 or more years ago — there’s a good chance that marketers of today wouldn’t even recognize what we referred to as marketing (much of which was built upon the ironclad principles of the great David Ogilvy)...”

April 2, 2018:

Affiliate Marketing Unleashed martechadvisor.com

“Antiquated business structure and sibling rivalries between online and offline counterparts are preventing retailers from maximizing the potential of effective digital marketing efforts, such as affiliate marketing, to drive in-store sales. Smart retailers will tear down the walls and recognize the opportunity for effective, secure and profitable offline affiliate solutions writes, Jonathan Treiber, CEO & Co-founder, RevTrax...”

How Tech Can Control Your Behavior entrepreneur.com

“From push notifications and reminders to ratings and rewards programs, technology has the power to nudge you to think and act in specific ways at specific times. Addictive design keeps you hooked, algorithms filter the ideas and options you’re exposed to and the data trail you leave behind comes back to haunt (or target) you later. The virtual world is full of features and ads that may trick you to adopt beliefs, buy products or just stare at the screen longer...”

April 1, 2018:

How To Impact Innovation forbes.com

“The reality is that not all CMOs are responsible for innovation. In research I’ve conducted, it is actually a minority of CMOs who lead the development of the innovation pipeline, especially in certain industries such as tech. However, marketers have unique market-sensing, and consumer-understanding skills that should be valuable in the development of new innovations…

Marketing By Humanity, Not Tech martechtoday.com

“Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change…

Why You Had Better Be Using Video Marketing This Year forbes.com

“The idea that video content is an excellent marketing tool is not new. What is new is the increasing importance consumers and marketers are putting on video content. YouTube is second to only Facebook with its number of monthly active users, meaning opportunities to engage consumers through captivating video content have never been this accessible...”

Is It Possible To Future-Proof Your Marketing? forbes.com

“The future is a scary thought for most CMOs. Market conditions change rapidly, and technology progresses even faster, so all it takes is one dominant competitor, one new trend, or one new piece of technology to make your business obsolete—or at least cause you a major headache...”

The Internet Of Things Is Looming. Are You On Board? entrepreneur.com

“Smart homes are quickly becoming the new normal. For most of us, adoption of this technology is piecemeal: We build our in-home networks by gradually replacing old appliances with new models that offer connectivity...”

Four Trends That May Rattle The Digital Marketing World This Year forbes.com

“Looking back, several incredible advancements changed the way marketers operated in 2017. Automation started to crawl and then rose to its feet and took off in a sprint. Politics got heated, and brands chose sides, with everyone from Apple to mom-and-pop stores weighing in on President Donald Trump’s immigration ban. Livestreams became commonplace, coinciding with a rise in mobile user experiences. Google read the tea leaves, rolling out a mobile-first index that emphasizes mobile content more than ever before...”

The Wrong Way To Make Money Online blogging.org

“When you work online, create a website, and set up an eCommerce store, your credibility is everything. As you establish your business reputation online, it is of utmost importance that you keep your reputation on the positive side. Unlike in the real world where people can come into your real building, shake your hand and look you in the eye, people establishing a business online need to develop trust another way. This is usually referred to as “social proof...”

7 Great Guides To Better SEO In 2018 blogging.org

“To many, search engine optimization can seem like an elusive concept. It may sound like it’s very challenging to conquer. Truthfully, it can be if you procrastinate and refrain from taking it seriously. If you approach it with the mindset of education and business development, you’ll be able to master search engine optimization practices. The key to SEO mastery is education. When you gain the knowledge, you’ll have more confidence to try different SEO tactics and will naturally become better...”

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