Affiliate Marketing News April 2017

Click Here For March 2017 Affiliate Marketing News Archive

April 30, 2017:

Have Your Heard About Flat Fee Placements?  – feedfront.com

“One of the best optimization tactics in affiliate marketing is securing flat fee placements. There are several ways your affiliate program can benefit from paid flat-fee placements: driving more new-customers (NTF) to your site, dramatically increasing traffic, and getting in front of more customers can help build brand-awareness...”

Consider This Before Dropping Big Bucks On Entrepreneurial Advice  entrepreneur.com

“When I built my business, the question of how much to charge for my services was an unexpected hurdle. I knew I wanted to create a course for emerging entrepreneurs but I didn’t know anyone who offered that kind of service...”

April 29, 2017:

Challenge False Dichotomies  forbes.com

“Being a marketing professor at a major business school, there are few questions from students that haven’t come up in one way or another over the years. By far the most common question I’m asked is about “B2C” (business-to-consumer) versus “B2B” (business-to-business) marketing. Typically, students assume that B2C and B2B marketing are vastly different, involving completely different approaches, frameworks and theories (and therefore what I just taught them about one type won’t translate to the other)...”

How To Boost Your Online Rep  entrepreneur.com

“In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?

If you’re a small business owner, chances are that you’re intimately familiar with the concept of reputation. Most notably, people running brick-and-mortar businesses know exactly how much each customer’s opinion of their business matters…”

April 28, 2017:

Most Important Online Marketing Tip?  – josic.com

“Who would’ve thought just 10 years ago that the Internet would grow into the massive beast that it is today, reaching into almost every corner of society the world over? It has continued to influence society in ways we do not even understand yet, but one thing’s for sure …

It’s a great way to make a lot of money, fairly quickly!..”

The New Era Of Affiliate Marketing  finance.yahoo.com

“In The Blame Game: A New Era of Affiliate Marketing, Ms. Hirsch addressed the Trump administration’s stance on federal regulatory enforcement, the new threats facing marketers in 2017, and real-world measures that can be taken to help mitigate exposure to liability. “Even if the Trump administration seeks to curb new regulations,” said Ms. Hirsch, “State AGs will likely step in to fill any void created in enforcement efforts by federal agencies that may be affected by Trump’s new pro-business policies”...”

April 27, 2017:

Are You Marketing To Women?  – forbes.com

“In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days a year we must go hunting for it. Here are four simple strategies for generating ideas and inspiration for anyone looking to grow their business with women consumers...”

How To Take Your Marketing To The Next Level  entrepreneur.com

“Though your marketing team has access to many tools and platforms, marketing has become so much more complex that it’s a challenge determining the best approach. How do you revamp your brand to take your company to the next level?..”

April 26, 2017:

Is Uber’s Flying Car For Real?  – blog.geebo.com

“Say that your multi-billion dollar transportation company has been embroiled in some recent controversies ranging from dubious immigration policy decisions to a an alleged culture of sexual harassment and misogyny. What should be your next step in trying to get the public back on your side? Announcing a fleet of flying cars of course. The much embattled Uber recently announced a plan to have a fleet of flying vehicles in both Dallas and Dubai by 2020...”

Kick-Ass Instagram Marketing  impactbnd.com

“In the mobile age, there’s nothing your prospects crave more than visual stunning, creative, and engaging content. And, a picture is worth a thousands words (or likes)…”

April 25, 2017:

Online Marketing Strategies In 2017  – josic.com

“If you want to market well, you should plan, anticipate changes and benefit from the trends. The previous year was a great year for marketing online. To stay competitive, you should use the following marketing strategies in 2017...”

FTC Reminds Us To Always Disclose  offervault.com

“The Federal Trade Commission recently circulated in excess of 90 letters to influencers and marketers reminding them of obligations to clearly and conspicuously disclose material connections in the context of social media promotions.   The letters were sent following a review of a number of Instagram posts by celebrities, athletes and other influencers...”

April 24, 2017:

How Affiliate Networks Exploded Affiliate Marketing  – forbes.com

“For better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don’t have this problem — at least, not when it comes to internet marketing; that’s what they pay agencies for...”

Trends Creating Entrepreneurial Opportunity  entrepreneur.com

“If you want to stay ahead of your competitors, you must constantly search for innovations to grow your business even more. It’s always a good thing to start testing ideas. There’s just one problem: Many of these new technologies will flop, costing you time and money...”

April 23, 2017:

Internet Marketing Explained By An 8-Figure Earner – forbes.com

“The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you’ll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While internet marketing doesn’t quite work that way, in that you actually do have to put in the work, it isn’t too difficult to separate the proverbial men from the boys when it comes to the real online earners...”

Transaction Laundering Explained  entrepreneur.com

“Online storefronts are enormous entrepreneurial opportunity but , unbeknown to many, those virtual storefronts have become increasingly popular with cyber criminals who have learned to hide illegal activities in a new form of online fraud called transaction laundering...”

April 22, 2017:

Apple Cuts App Store Commissions – htmlgoodies.com

“In a move that could reverberate throughout the Web, Apple has cut the commissions it pays through its App Store affiliate program from 7 percent to 2.5 percent.

One of the ways that many websites generate income is through affiliate programs. Through these programs, companies pay website owners commissions on sales made after a customer links from an affiliate site to the company’s site…”

How To Dominate Online  entrepreneur.com

“In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need to get out of bed to get the items they want...”

April 21, 2017:

Overcome Your Fears… Forever – entrepreneur.com

“Just as happens with a lot of things in life, we all have choices to make regarding how we live: Are we going to choose to let our fears overtake us and wallow in our failures? Or, are we going to rise above these things and live a faith-filled life?...”

Ten Big Ticket Products In Affiliate Marketing  insidermonkey.com

“If you’re looking to make some extra money, check out the high-priced best-selling products for affiliate marketing...”

April 20, 2017:

Is Social Customer Care The New Marketing? – forbes.com

“Just three weeks ago, approximately 4,000 people made their way to the San Diego convention center to attend Social Media Marketing World. Marketers from all over the world were there to learn about the latest ways social media can make money for their companies. The goal is to leverage these social channels into a marketing strategy that creates brand awareness, sells more products and services and gets the brand closer to its customer community...”

Change How You View Problems  entrepreneur.com

“It happens to even the most seasoned of entrepreneurs. You’ve built momentum for your latest project, you’re excited to embrace new challenges and you’ve visualized success at the end of the road.

But all of a sudden an unexpected problem stops you dead in your tracks — and this one seems impossible to solve…”

April 19, 2017:

Why Ad Agencies Are Bracing For Bad News – adage.com

“Salesforce is pouring cash into tech, including AI, in pursuit of category leader Adobe, and says its own four-year-old Marketing Cloud is on track to top $1 billion in revenue for the first time this year. An alliance of sorts is emerging between martech companies offering services in “the cloud” and the consultancies already gunning for agencies’ clients. And tech is emboldening big marketers to see how far they can go without others’ help…”

How AI Will Impact Marketing –  bandt.com.au

“Artificial intelligence, or AI, is no longer a thing of science fiction – it’s today’s reality, and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right now, we are in its infancy. However, all that is certain is that when AI does come into its own, the world as we know it will completely change...”

April 18, 2017:

How To Connect With Your Audience – entrepreneur.com

“In Major League Baseball today, teams strive to build winning franchises and billion-dollar businesses that reach far beyond the diamond by capitalizing on a wide spectrum of markets and audiences. Nowhere has that journey been more dramatic than in the wired heart of San Francisco’s high-tech universe, where the San Francisco Giants have excelled on several fronts...”

What Successful Entrepreneurs Do Before 7 a.m. –  entrepreneur.com

“Entrepreneurs are a unique breed of people. We like to do things our way and are known for our almost obsessive attraction to habits. But, there’s a good reason for that. Habits help us achieve our goals, keep us motivated, eliminates wasted time, and improve our lives altogether...”

April 17, 2017:

14 Passive Income Ideas – yourstory.com

“Money is important. Of that, there can be no doubt. If you don’t have enough for your basic needs, and a few necessary wants, there’s no chance of you being content or happy in life. Everyone knows this of course. In fact, the need for money is why most of us go to work. But it’s never really enough is it? ..”

Affiliate Marketing Opportunity In Asia –  thedrum.com

“Affiliate marketing has arguably been around for longer than the internet with referral and reward schemes being used in business for eons...”

April 16, 2017:

How Affiliate Marketing Pushes The Geographical Boundaries –  marketingweek.com

“For British retailers, the overseas shopper is becoming increasingly desirable. The UK boasts the biggest ecommerce trade surplus of any country for good reason; not only are British goods in demand but the fiercely competitive domestic retail climate has made brands lean and logistically match-fit to compete in a global market...”

Listen More; Talk Less entrepreneur.com

“On this episode, Entrepreneur Network partner Business Rockstars features Lolita Taub, founder of The F Show, who talks about the key to delivering a great product to your clients: listening. If you’re in constant communication with your clients, you’ll understand their needs and expectations…”

April 15, 2017:

More On (pun intended) Trump And The FTC – shoemoney.com

“Elections do matter. On January 25, President Trump named Republican Federal Trade Commissioner Maureen Ohlhausen as acting chair of the agency, bringing to an end eight years of hyperactive and, some might say, overly aggressive, consumer protection enforcement under President Obama. Ohlhausen takes over the reins of a bureaucracy very much in transition, with only two sitting members and three vacancies on the Commission and a new acting Director of the Bureau of Consumer Protection (“BCP”) appointed by Olhausen to implement her agenda...”

Its Critical You Know What’s Expected Of You With Affiliate Marketing Compliance –  bloggingtips.com

“Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate marketing operates is critical…”

April 14, 2017:

Impressive Internet Marketing Stats This Week – econsultancy.com

“It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?…”

How To Work WIth YouTube Influencers –  feedfront.com

“In 2017, influencer marketing is a cornerstone of most media plans being created by top brands and affiliates alike. In late 2016 and into early 2017 we are seeing a tremendous rise in popularity of partnering with YouTube influencer channels, as they have proven to not only be an effective driver of brand awareness, but they are also driving qualified leads and sales…”

April 13, 2017:

How To Automate And Streamline Your Sales Processes –  entrepreneur.com

“B2B companies of all sizes have discovered how sales automation programs can make tasks more efficient and effective. However, there’s still room to get additional value out of your pwn investment in sales automation techniques…”

Is Your Brand Holding You Back? –  entrepreneur.com

“Choosing a brand name is one of the first steps in creating your business and certainly among the most crucial — strong, memorable names are a key ingredient to the success of your product, service or company…”

April 12, 2017:

Big Ideas For Small Biz Marketing – business.com

“There’s nothing small about a small business. If you run one, you know this. “Small” businesses – companies with 500 employees or less – employ nearly half the U.S. workforce. They create a third of U.S. exports. They’re responsible for the lion’s share of net new jobs...”

Nine Best FREE Shopify Apps –  entrepreneur.com

“Shopify is used by tens of thousands of entrepreneurs to sell products online. The Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying lives and boosting productivity every day. The sheer number of apps in the store may find you confused and overwhelmed to find the perfect app, as the search results can leave people scratching their heads…”

April 11, 2017:

Marketing Keys To Big Growth Brands – blogs.cisco.com

“In my last blog I shared the five business essentials of high growth tech brands – check it out here if you have not yet seen it.  Here I’ll be focusing on what shared marketing characteristics were called out from the research, ‘Uncovering the secrets of high growth tech brands’, downloadable here....”

How To Humanize Your Moblie Marketing –  smallbiztrends.com

“Phones have this funny way of making our lives more personal and less personal all the time. Whether it’s pulling them out to avoid talking to people you don’t quite remember at your high school reunion or sending some happy birthday texts to the people you’re trying to stay in touch with on Facebook, our smartphones have introduced us to a social medium we’ll have for the rest of our lives…”

April 10, 2017:

How To Pull More Profits From Your Marketing Efforts – zacjohnson.com

“It doesn’t matter if you are promoting affiliate marketing through content that you create on your site, paid ad campaigns or media buying across a wide range of sites… there is always going to be some extra money that can be made on top of what you are currently seeing....”

Is Making Money Online Childs Play? –  johnchow.com

“Major life events can completely change your perspective on everything. You probably noticed this when you moved out on your own. Getting your first job, getting married, buying your first home, these are major milestones for a lot of people and they make you think about the world in a different kind of way…”

April 9, 2017:

Should You Be Using Podcasts In Your Marketing? – boston.cbslocal.com

“When evaluating whether to add a podcast to your marketing plan, it is important to first review your brand or service, as well as your target audience. A podcast could definitely enhance your marketing plan and compliment your brand, services or message if your business applies to the following...”

Why You May Not Getting Enough Sleep –  entrepreneur.com

“Are you getting enough sleep? If you’re not getting at least seven hours of sleep or more every day, the answer is likely “no,” according to the American Academy of Sleep Medicine and the Sleep Research Society…”

April 8, 2017:

How To Effectively Use Neuro-Marketing – marketingprofs.com

“Neuroscience helps us marketers understand customers’ behavior by giving us deep insight into what works and what doesn’t in persuading our customers to buy a product or service...”

This Bright Woman Turned Postcards Into 50 Mil –  entrepreneur.com

“Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time…”

April 7, 2017:

The Zen Of Balanced Marketing – business2community.com

“In recent years you’ve undoubtedly heard a lot about “inbound” marketing ‒ promotional activities designed to attract a prospect to your destination, offer, or experience. Over the last decade, marketers have enthusiastically embraced inbound marketing practices and reaped its benefits...”

Solve Problems Without Dwelling On Them –  entrepreneur.com

“What does the word “entrepreneur” mean to you? Entrepreneur to me is defined as the person who has the drive to create a business. A person can have the skills, the capital and textbook knowledge, but it is the drive that materializes success…”

April 6, 2017:

The Key To Effective Marketing – marketingweek.com

“Whatever the objective, effectiveness is arguably the key measure all marketers should judge success by. Shifts in the media landscape, new platforms and changing demands from the c-suite may have changed how it is measured but has it changed how marketers define effectiveness?..”

Crazy, But Fun Products For Passover –  entrepreneur.com

“Passover, the Jewish holiday celebrating the Israelites’ escape from slavery in Egypt, begins this evening. During the first two nights of the weeklong holiday, Jewish households host family members and friends for the Seder, in which participants read the Hagaddah, drink wine, reenact the 10 plaques and finally, finally eat…”

April 5, 2017:

A Few Dirty Secrets About Affiliate Marketing – allbusiness.com

“Affiliate marketing is a great way to generate income. The way it works is you earn a commission based on a percentage of sales from marketing someone else’s product. It sounds simple, but it’s not...”

Mobile Apps To Help Your Online Store Rock –  entrepreneur.com

“Any of you who run an online business know that there’s never a finish line in that line of work, and that you’re tirelessly on the go every day. Even drop-shipping businesses still require marketing management, new product sourcing, order tracking, analytic monitoring, financial management and so much more…”

April 4, 2017:

Why Millennials Believe Insurance Marketing Needs To Change – forbes.com

“There are a lot of brands trying to capture the attention of millennials these days. Considering they represent about a fourth of the population in America and have about $200 billion in annual buying power, millennials are a highly sought-after market segment...”

Effective Social Media Marketing –  entrepreneur.com

“A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes…”

April 3, 2017:

New Rules For Marketing In Trump’s Bizarre Version Of America – dmnews.com

“Ever since Donald Trump was elected president of the United States in November, there’s been a giant elephant in the room—not just the symbolic one that represents Republicans’ control of the House and the Senate but a metaphorical one that indicates the uncertainty marketers feel in terms of how they should engage with consumers...”

Influencer Marketing Still Leading The Online Charge –  huffingtonpost.com

“Brands have been speculating for a long time as to the return on investment when it comes to influencer marketing. After all, how much revenue can really come from having someone with a few hundred thousand followers on Instagram post about your product?…”

April 2, 2017:

More On Amazon’s Secret Influencer Program – marketingland.com

“Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content…”

How To Make An Extra $300 Per Month –  prosper.tracking202.com

“After almost 10 months of private development, I’m happy to announce Prosper202 Self-Hosted version 1.9.43 is now available for immediate download.With this new release, you get over 100 new features, updates and fixes since version 1.9.30. But today, I want to show you the instant and automatic benefits you get as soon as you upgrade to the new Prosper202 Self-Hosted ClickServer.You get these benefits even if you don’t activly go out of your way to use any of the new features in Prosper202…”

April 1, 2017:

Huh? Amazon Has Their Own Social Media Influencer Program In Beta Mode? – techcrunch.com

“Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago. Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public...”

How To Get Your Customers To Market For You –  entrepreneur.com

“How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts?  get creative and use these three tips to turn your customers into an effective marketing channel…”

The Present Marketing Mindset – martechtoday.com

“Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively…”

Are You Making These Inbound Marketing Errors? –  business2community.com

“Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the following inbound marketing mistakes...”

How To Boost Your Conversion Rates – entrepreneur.com

“Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers into actual customers....”

How To Attain Explosive Growth For Your Online Business – entrepreneur.com

“Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume performance is related to the marketing budget, what is being marketed and who it’s being marketed to....”

 

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