Affiliate Marketing Growth In E-Commerce

Did you know that e-commerce in its earliest form began way back in 1979?

In that year a very bright English inventor and entrepreneur named Michael Aldrich created the concept of online shopping. His invention enabled online transaction processing between businesses and consumers which we now know as e-commerce. 

Unfortunately for Mr. Aldrich, he was so ahead of his time that e-commerce really never got going until 1991 when the National Science Foundation opened up the internet for commercial transactions.

Since those early days e-commerce has exploded and continues to experience amazing growth. Have a look at this infographic and check out these impressive numbers and statistics:

Here are key moments in the growth of e-commerce:

  • Michael Aldrich invents the concept of online shopping in 1979
  • E-commerce sales are growing at a staggering pace of more than 19% a year and will likely surpass $1.4 trillion in 2015 In 2012 we saw online retail sales of $225.5 billion, while in 2017 it’s expected for us to see how $434.2 billion in sales
  • The major driving forces behind the growth in e-commerce are the massive amount of people getting online around the world, smartphone and tablets making it easy for anyone to always be online and increased spending in online advertising
  • CDNow launches the first affiliate program back in 1994
  • Amazon launches their associates program in 1996, which contributes to their massive growth and reign as the number one online shopping site
  •, eFlorist, Beauty Encounter, ABT and ShopWiki are all huge case studies for the success of affiliate marketing and e-commerce
  • Every year, more brands and web sites are implementing affiliate marketing into their businesses to expand their promotions, reach and sales to new levels.

What’s On The Horizon For E-Commerce?

Online Retail Forecast: U.S. consumers will spend $632 billion online by 2020

As we approach the end of 2016 e-commerce is exploding. In fact, that growth shows zero signs of slowing down into 2017 and beyond. The truth is that e-commerce is quickly becoming the future of retail sales as nearly all of the growth in the retail sector now takes place in online sales.

“BI Intelligence, Business Insider’s premium research service, forecasts that U.S. consumers will spend $385 billion online in 2016. Moreover, BI Intelligence predicts that number will grow to $632 billion in 2020.

This is hardly surprising considering e-commerce’s healthy growth. Though the U.S. retail average growth rate in the first half of 2016 was just 2% for total retail, it was 16% for e-commerce.”*

The future for us is bright indeed!




Photo Credit: kenteegardin Flickr via Compfight cc


  1. Melvin Jones

    To whom it may concern:

    Hello my name is Melvin Jones and I was interested in your ad. Can you please send me a link to join the affiliate program

    • Bill Burniece

      Which ad Melvin? Bill